A Quick Guide to Googles Algorithm Updates

The past two years have seen an increase in the number of updates to Google’s search engine ranking algorithm, and these updates have had a huge effect on rankings and the SEO industry. If you are working on a website which has been hit by an update and has lost its ranking and traffic one of the first things you should do is determine exactly what updates have caused your ranking declines. To help you do this I have put together a quick guide to all of the major updates and exactly what the update aimed to do.

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Remarketing using Facebook’s Ad Exchange (FBX)

Remarketing has grown in popularity in recent years, but has actually been around for approximately ten years with the term retargeting used initially. Remarketing is a type of marketing where you show your advertising only to people who have been to your website, landing page or those that have read your email marketing. This ensures they do not forget your brand and come back and convert when they are ready.

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The Growth Of Mobile Advertising

This article originally appeared on Tune.

One of the biggest shifts in advertising in the past decade has been the exponential growth of mobile advertising. With a shift in the way people use and consume media from newspapers to desktops and now to mobile, the advertising industry has had to change at a rapid pace. So where did mobile advertising begin?

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Using Phone Tracking To Track Your Calls

It is relatively easy to set up tracking for your website through tools such as Google Analytics or directly through Google Adwords or Facebook with conversion tracking. This data is invaluable and lets you optimise and improve campaigns, and allocate spend to the best performing marketing campaigns. One conversion type which is very common is frequently ignored with all forms of online marketing however: Phone Tracking.

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