What is Broken Link Building?

The concept of broken link building is not a new one, but is one getting mentioned more frequently on forums and websites in the SEO world. It is a white hat technique which offers a number of advantages, and is able to be scaled relatively easily.

Essentially, the strategy involves:

  • Locating high quality resource sites in your / your clients industry.
  • Scanning these sites for broken links.
  • Contacting the owner of the site letting them know about the broken link and suggesting they update it to link to a relevant article on your website.

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