The concept of broken link building is not a new one, but is one getting mentioned more frequently on forums and websites in the SEO world. It is a white hat technique which offers a number of advantages, and is able to be scaled relatively easily.
Essentially, the strategy involves:
- Locating high quality resource sites in your / your clients industry.
- Scanning these sites for broken links.
- Contacting the owner of the site letting them know about the broken link and suggesting they update it to link to a relevant article on your website.