Introducing Googles Keyword Planner

Everybody in the SEO and SEM/PPC world will have heard the news that Googles Keyword Tool is being retired soon and panicked. Googles Keyword Tool has been around for years and is a frequently used and much cherished tool in almost every online marketers toolkit.

There is no need to panic however as at the same time as retiring one tool, Google has launched a new one named Keyword Planner which aims to combine the Keyword Tool and an extremely underused part of the Adwords interface, the Traffic Estimator.

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Using Exact Match Domain Names for SEM

An exact match domain is where a domain name matches a targeted search term exactly. For example, for someone selling blue widgets in New Zealand the exact match domain would be bluewidgets.co.nz. These type of domain names have frequently been used in SEO strategies as having the EMD gave a huge boost to rankings for the target keyword, although recently this SEO tactic has been devalued.

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The Benefits of Live Chat

With the demand for ‘instant’ answers from potential customers rising in the social media age, having a website that offers enquiry forms is increasingly seen as a hassle with time delays in response causing lost sales for businesses. These demands have seen a rise in the number of websites offering ‘Live Chat’ and for good reason with some studies showing up to a 31% increase in the number of leads generated when using the service.

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What is Broken Link Building?

The concept of broken link building is not a new one, but is one getting mentioned more frequently on forums and websites in the SEO world. It is a white hat technique which offers a number of advantages, and is able to be scaled relatively easily.

Essentially, the strategy involves:

  • Locating high quality resource sites in your / your clients industry.
  • Scanning these sites for broken links.
  • Contacting the owner of the site letting them know about the broken link and suggesting they update it to link to a relevant article on your website.

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Michael Aagaard: How to Write High-Converting Sign-Up Form Copy (With Case Studies & Examples)

This post originally appeared on ContentVerve.com – which was one of the best CRO blogs around until it disappeared. This was one of my favourite posts by Michael Aagaard which i’ve brought back to keep this great content alive.

The copy you use in your sign-up form has direct impact on your sign-up rate. If you’re not actively working on getting the most out of your form copy, you’re leaving leads and money on the table.

In this post, I’ll give you practical tips on how to optimize your form copy for maximum conversion. And, as usual, I’m going to give you a bunch of concrete examples from real A/B tests.

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