About 7 months ago I made the decision to take up a new challenge and move on from my Head of Marketing role to join Arkana Energy, one of the top 5 solar installation companies in Australia.
My role there? Use AI, Automation and whatever other tools needed to help improve the business – from marketing, sales, operations – any part of the business that I could help move the needle and make a positive impact on. Plus of course, taking on the performance marketing and lead generation responsibilities and seeing how we can evolve that and the 5,000-7,000 enquiries we generate each month.