Top eCommerce Technologies & Platforms Used By New Zealand Retailers

The range of eCommerce technologies and platforms for businesses to sell online has come a long way in the last decade. From software solutions that had to be painstakingly downloaded on a 56k modem to the do-it-yourself ‘what you see is what you get’ subscription based platforms we have these days that allow anyone with an idea to set up an online shop cheap.

Taking a walk down memory lane to what we were doing a decade ago in eCommerce, here is one of the first eCommerce websites I launched way back in 2004 which was built with osCommerce and looked…. well not that pretty, which you can see for yourself: Continue Reading

Online Marketing Conferences, Expos & Summits in New Zealand & Australia 2016

conferences-expos-2016Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events rapidly rising. 2016 is set to be no different with a huge lineup covering everything from SEO to Programmatic Buying for you to attend, learn from and network at.

Below is a list of my favourite conferences, expos, forums and events that are on in 2016. This list is by no mean exhaustive so if I have missed any that you are attending, you’ve spotted one on Meetup.com or if you are hosting one yourself please let me know in the comments.

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Thomas Harding: 5 Steps to Snapchat™ Success

snapchat-appWith over 100 million daily users worldwide, it’s safe to say that Snapchat™ is here to stay. Since its launch in 2011, the popular photo and video sharing platform has overcome initial moral panics that labeled it a “sexting” app, and cemented its presence among the most used social networks. After a slower uptake, brands are now flocking to Snapchat™ in droves, seeking new ways to reach the elusive ‘Millennial’ audience who dominate its userbase. But tapping into that rich source of content isn’t always easy, given the constraints of the platform itself, and a general lack of comprehensive industry knowledge about best-practice.

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Advertising To Your Email Database With CRM Remarketing

Email marketing offers one of the highest return on investments possible with the ability to market to your subscribers ongoing, for next to nothing after the initial cost and effort to get them. Once you’ve built an effective email marketing strategy however what more can you do? Well, one way you can take your email marketing to the next level and utilise the database of prospects you’ve painstakingly built is through CRM Remarketing which is now possible on three of the biggest advertising networks – Google, Facebook and Twitter. Continue Reading