Aussie Broadband were a small telco servicing rural Australia and providing ADSL + Wireless Internet.
With the nbn™ being rolled out across Australia to replace ADSL, Aussie Broadband utilised a third-party provider to sell nbn™ to it’s customers but over time, congestion within the network damaged their brand and the experience their customers were receiving.
This left Aussie Broadband with a choice: they could either continue as they were and struggle to provide the quality of service they wanted, or they could evolve and build a nationwide nbn™ network that could compete with the big 4 telcos. They chose the latter and to support this initiative they needed to increase recurring revenue significantly.
The following outlines how the combined marketing teams at Web Profits and Aussie Broadband worked together on a 12-month growth marketing campaign to rapidly grow the business – a campaign which I was Growth Lead on in collaboration with Matthew Kusi-Appauh at Aussie Broadband’s end.
This article originally appeared as a guest post on Smart Insights.
Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled out a form and converted into a lead. I have, and it’s awesome seeing the 5-6% of people that make it through your website funnel pop out the other end.
But what about the 94-95% of people who don’t convert? Most likely you’ve got a remarketing campaign setup which is bringing some of them back. But is there anything else you can do?
The answer is yes. And in this article, i’ll show you two ways to identify the visitors on your website who haven’t converted, and then what you can do with that data to take your B2B marketing to the next level.
With Fluid Marketing, clients get assigned a full marketing team (akin to an outsourced marketing team). Teams vary in size but usually include:
- 1x Fluid Lead
- 1x CRO Producer (covering CRO, PPC, Email & Design)
- 1x Social Media Producer
- 1x SEO Producer
- 1x Content Producer