Video: How To Optimise Your Digital Marketing To Improve Lead Quality

This article originally appeared as a guest post on Business Business Business.

When you’re generating leads online you generally setup conversion tracking and measure and optimise every campaign you’re running. Over time, you cut the poor performing campaigns and allocate budgets to the channels delivering the lowest cost per conversion. This strategy results in your cost per lead decreasing month-on-month, which is great.

But there’s one element that a lot of companies are missing when running campaigns in this way, and that is lead quality.

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Video: Amazon Marketplace Is A Huge Opportunity For Brands

This article also appeared as a guest post on Small Business First.

Amazon launching into Australia is a big deal in the retail world and for months there’s been hundreds of news article about how it’s going to kill a lot of brands in Australia.

On one side these articles are right – department stores and supermarkets that sell other peoples brands, like Harvey Norman for example, are going to face increased competition and margin pressure.

On the other side, however, is the brands themselves, and far from signalling the death of these brands, Amazon’s launch is a big opportunity, similar to the early days of Search Engine Optimisation.

Read on to find out why and to learn the 7 key tactics brands should focus on to take advantage of this opportunity.

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7 Key Tactics Brands Should Use To Maximise Their Amazon Marketplace Success

Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on (alongside Amazon’s own products) for a small fee. The brand can either organise shipping, returns and customer service themselves, or they can take part in Fulfilment by Amazon – a service that allows companies to ship their items in bulk directly to Amazon and for a fee, have them take care of everything.

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Australia’s Top Digital Marketing Conferences & Events You Need In Your 2018 Calendar

2018 is gearing up to be a huge year for digital marketing conferences & events with a jam-packed calendar full of incredible opportunities to gain insights, exchange ideas, and interact with industry leaders and peers. But with so many to choose from, where do you even start? Don’t worry – i’ve made the task of narrowing down your options a little easier.

Here is a list of all major marketing conferences to mark in your 2018 calendar. If you know of any other events or conferences happening in Australia this year that should be listed, let me know in the comments.

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Kayleigh Toyra: 6 Actionable Content Marketing Tips To Supercharge Your ROI

Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI.

With this in mind, I have listed 6 actionable tips that will help you increase your bottom line and put extra dollars in your company’s back pocket.

Remember that the key to profitable content marketing is tracking – set out clear KPIs and goals before you embark on a campaign, and get comfortable with content metrics.

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