Aussie Broadband were a small telco servicing rural Australia and providing ADSL + Wireless Internet.
With the nbn™ being rolled out across Australia to replace ADSL, Aussie Broadband utilised a third-party provider to sell nbn™ to it’s customers but over time, congestion within the network damaged their brand and the experience their customers were receiving.
This left Aussie Broadband with a choice: they could either continue as they were and struggle to provide the quality of service they wanted, or they could evolve and build a nationwide nbn™ network that could compete with the big 4 telcos. They chose the latter and to support this initiative they needed to increase recurring revenue significantly.
The following outlines how the combined marketing teams at Web Profits and Aussie Broadband worked together on a 12-month growth marketing campaign to rapidly grow the business.
This article originally appeared as a guest post on Smart Insights.
Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled out a form and converted into a lead. I have, and it’s awesome seeing the 5-6% of people that make it through your website funnel pop out the other end.
But what about the 94-95% of people who don’t convert? Most likely you’ve got a remarketing campaign setup which is bringing some of them back. But is there anything else you can do?
The answer is yes. And in this article, i’ll show you two ways to identify the visitors on your website who haven’t converted, and then what you can do with that data to take your B2B marketing to the next level.
One of the fastest growing eCommerce companies in Australia is Koala and if you’ve been following our content, you’ll know we did an in-depth audit on how they grew their revenue from zero to $13 million in their first 12 months through a pretty impressive marketing strategy (see the 16 takeaways from that article here).
Successful growth teams never sit still and in the now very competitive mattress-in-a-box market we knew that for Koala to stay ahead as the market leader they must be experimenting with new growth ideas, tools and tactics and scaling up all the winning ones.
So a year later i’ve taken a look at 5 new tactics that Koala is using to successfully grow.