This article originally appeared as a guest post on Business Business Business.
When you’re generating leads online you generally setup conversion tracking and measure and optimise every campaign you’re running. Over time, you cut the poor performing campaigns and allocate budgets to the channels delivering the lowest cost per conversion. This strategy results in your cost per lead decreasing month-on-month, which is great.
But there’s one element that a lot of companies are missing when running campaigns in this way, and that is lead quality.
This article also appeared as a guest post on Small Business First.
Amazon launching into Australia is a big deal in the retail world and for months there’s been hundreds of news article about how it’s going to kill a lot of brands in Australia.
On one side these articles are right – department stores and supermarkets that sell other peoples brands, like Harvey Norman for example, are going to face increased competition and margin pressure.
On the other side, however, is the brands themselves, and far from signalling the death of these brands, Amazon’s launch is a big opportunity, similar to the early days of Search Engine Optimisation.
Read on to find out why and to learn the 7 key tactics brands should focus on to take advantage of this opportunity.
Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on Amazon.com (alongside Amazon’s own products) for a small fee. The brand can either organise shipping, returns and customer service themselves, or they can take part in Fulfilment by Amazon – a service that allows companies to ship their items in bulk directly to Amazon and for a fee, have them take care of everything.
Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI.
With this in mind, I have listed 6 actionable tips that will help you increase your bottom line and put extra dollars in your company’s back pocket.
Remember that the key to profitable content marketing is tracking – set out clear KPIs and goals before you embark on a campaign, and get comfortable with content metrics.
Chris Out from Dutch Growth Hacking Agency RockBoost recently wrote a case study on a feedback generation strategy I used for one of my clients. Here it is, in full.
Let’s say you’re an Australian Broadband service provider, and although most of your competitors have awful customer service, yours is actually pretty good.
The problem is that people tend to assume you’ll have terrible service as well. They kind of project their preconceived notions of enmity on you in advance. Totally undeserved. Not fair.
So, how do you survive in such a parched and hostile land? How do you convince the masses that you’re different? How do you beat back the bias and become known for being the provider with exceptionally good service?