11 Thank You Page Examples – Optimise Your Confirmation & Success Pages

Of all the time and effort that is put into designing a website and using conversion rate optimisation to split test and improve it, not a lot of love goes into the thank you or success pages your visitors see after they have completed an action you want them to take and it’s a huge opportunity you should be taking advantage of.

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How We Grew Aussie Broadband From $25m To $50m ARR In 12 Months

Aussie Broadband were a small telco servicing rural Australia and providing ADSL + Wireless Internet.

With the nbn™ being rolled out across Australia to replace ADSL, Aussie Broadband utilised a third-party provider to sell nbn™ to it’s customers but over time, congestion within the network damaged their brand and the experience their customers were receiving.

This left Aussie Broadband with a choice: they could either continue as they were and struggle to provide the quality of service they wanted, or they could evolve and build a nationwide nbn™ network that could compete with the big 4 telcos. They chose the latter and to support this initiative they needed to increase recurring revenue significantly.

The following outlines how the combined marketing teams at Web Profits and Aussie Broadband worked together on a 12-month growth marketing campaign to rapidly grow the business – a campaign which I was Growth Lead on in collaboration with Matthew Kusi-Appauh at Aussie Broadband’s end.

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How To Uncover & Market To The B2B Prospects Who Are Browsing Your Website But Not Converting

This article originally appeared as a guest post on Smart Insights.

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled out a form and converted into a lead. I have, and it’s awesome seeing the 5-6% of people that make it through your website funnel pop out the other end.

But what about the 94-95% of people who don’t convert? Most likely you’ve got a remarketing campaign setup which is bringing some of them back. But is there anything else you can do?

The answer is yes. And in this article, i’ll show you two ways to identify the visitors on your website who haven’t converted, and then what you can do with that data to take your B2B marketing to the next level.

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