Guest Posts

Influencer marketing is a great way to grow your brand. It’s dynamic and effective, and provides a breath of fresh air from more traditional forms of media. With 44% of marketers making room in their budget for influencer content in 2018, it’s clearly a marketing trend that isn’t going away.

But it’s important to know that you’re getting the most bang for your buck when you’re planning your marketing budget. So when it comes to choosing between a micro or a macro influencer, which should you go for to maximise your ROI?

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It was in 1896 when customers first enjoyed one of the first loyalty programs, according to Mediaplanet.

It was called the S&H Green Stamps program – a program in which customers collected tiny stamps from businesses and then glued the stamps to pages of booklets. These stamps were small paper coupons. Customers then used the booklets to purchase products at businesses that participated in the program.

Today, customer loyalty is about more than coupons. It’s also about education, alignment of company and customer values, technology, and relationships.

Businesses should invest resources in customer loyalty to increase the amount of customers that keep coming back to their stores. A 10 percent increase in customer retention levels leads to a 30 percent increase in the value of a company, according to Bain & Co.

Here are five ways to help encourage customer loyalty for your company for both B2B and B2C businesses.

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Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI.

With this in mind, I have listed 6 actionable tips that will help you increase your bottom line and put extra dollars in your company’s back pocket.

Remember that the key to profitable content marketing is tracking – set out clear KPIs and goals before you embark on a campaign, and get comfortable with content metrics.

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There’s a tendency in business – as with most things in life – for people to copy one another. That’s why we get fashions. People are afraid to be different, so we follow one another like sheep.

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The way we shop is changing. As consumers we are always looking for the next best thing when it comes to products, services and convenience. As online shopping continues to become more popular, with total online spending by New Zealanders in January up 16 percent compared to last year, smart ecommerce entrepreneurs need to be prepared to up their game. From SEO and A/B testing to web design and content marketing, there’s a lot that needs doing to ensure your online store stands out. Unfortunately, not everybody gets it right.

Here are 6 marketing mistakes you should avoid when launching your great ecommerce venture.

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