Whilst a marketing manager used to spread budgets widely to obtain greater marketing penetration this has now been replaced by a new age of data driven marketing strategists who allocate budgets purely based on performance. To work out the performance of each marketing channel marketers must rely on tracking, but how can you track offline marketing activities?
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Online Marketing is an extremely fast moving and ever changing environment where skills you learn one day may not work the next. Because of this, it is extremely important to keep up to date with the latest techniques and strategies being used. Conferences and expos are one of the best ways to do this and involve spending 1-3 days attending seminars, training workshops, exhibitions and some of the best key note speakers the online marketing world has to offer.
A large number of businesses, both big and small, are allured to advertising on Google Adwords with a Free $75 voucher sent out by Google to every business that gets a Google Maps listing. The majority of these businesses use a set and forget strategy and have been paying for and wasting money on Adwords ever since. Does this sound like your business? If so, here are 5 quick ways you can start saving money and generating better results from your campaigns. Remember to always base optimisation decisions off large amounts of data so either pick ‘All Time’ as the date range when following these steps or ensure you are not relying on just a few days worth of data to optimise your campaigns.
This article originally appeared on Stop Press.
Remarketing is a growing marketing strategy which a number of companies are not yet utilising, but should be.
Essentially, remarketing is the process of re-engaging your target audience who have had contact with your website through past marketing campaigns, but have not yet converted. It is an extremely effective way of increasing your sales or leads generated online, as your audience is highly targeted and already receptive to your brand.
Email Marketing is an incredibly effective and low cost way of marketing, and when done correctly it can yield an extremely high ROI. The one downfall of email marketing however is deliverability. An email deliverability rate refers to the percentage of emails that actually make it into a subscribers inbox. There are a number of reasons why an email may not make it into the inbox, the most common being that the message is classified by the email platform as spam. So how can you increase your chance of your email marketing getting into a users inbox?