With the demand for ‘instant’ answers from potential customers rising in the social media age, having a website that offers enquiry forms is increasingly seen as a hassle with time delays in response causing lost sales for businesses. These demands have seen a rise in the number of websites offering ‘Live Chat’ and for good reason with some studies showing up to a 31% increase in the number of leads generated when using the service.
The concept of broken link building is not a new one, but is one getting mentioned more frequently on forums and websites in the SEO world. It is a white hat technique which offers a number of advantages, and is able to be scaled relatively easily.
Essentially, the strategy involves:
- Locating high quality resource sites in your / your clients industry.
- Scanning these sites for broken links.
- Contacting the owner of the site letting them know about the broken link and suggesting they update it to link to a relevant article on your website.
This article originally appeared on Web Profits blog.
On 21 March 2013, Google announced a change in Trademark policy that applies to all advertisers in Australia. The policy came into effect on April 23 and has changed your competitor’s ability to bid on your brand name, having a number of implications for your Search strategy.
This post was written by Emma Lawrence and first appeared in Etch Magazine, which has now closed down. I loved the content and the website and wanted to bring it back to life for your benefit.
Every business owner wants to see their products, services or expertise featured in the media.
After all, positive editorial coverage is an incredibly valuable endorsement of all your hard work and can bring in a tonne of sales.
But scoring great publicity is no easy feat.
This post was written by Abby Lynne and first appeared in Etch Magazine, which has now closed down. I loved the content and the website and wanted to bring it back to life for your benefit.
Builderscrack.co.nz is a web-based start-up cofounded by long term friends Mark Dickson and Keith Roberts, and entrepreneur Jeremy Wyn-Harris. The original idea was born when Mark’s wife, after a few bad experiences with the Yellow Pages, felt that there should be a better way of linking homeowners with tradesmen (& tradeswomen) in New Zealand. The idea of taking this service online seemed like the perfect way to bridge the gap and so Mark rounded up the team and got together to create the first Builderscrack.co.nz proto-type in 2006.