Pinterest is a social media network used by 5.63% of New Zealand’s population where people ‘pin’ images that they find interesting so they can share them with their followers. As a virtual scrapbook, the main users of the website are women over the age of 35 which is a hard demographic to target online, therefore Pinterest offers a great opportunity for advertisers.
Articles
What Is An Explainer Video?
Explainer videos have been an extremely popular marketing strategy for many tech startup companies in the past, and recently these videos have been going more mainstream. An explainer video is simply a short, one to two minute video which explains in simple terms what a product or service does.
Cheapest NZ Domain Name Registrars
There are a huge range of domain registrars that can register your domain names for you so how can you know which one to use? Despite lists of ‘features’ that come with your domain name the offering provided by each registrar is actually quite similar so a major part of your decision should come down to price.
A Quick Guide to Googles Algorithm Updates
The past two years have seen an increase in the number of updates to Google’s search engine ranking algorithm, and these updates have had a huge effect on rankings and the SEO industry. If you are working on a website which has been hit by an update and has lost its ranking and traffic one of the first things you should do is determine exactly what updates have caused your ranking declines. To help you do this I have put together a quick guide to all of the major updates and exactly what the update aimed to do.
Remarketing using Facebook’s Ad Exchange (FBX)
Remarketing has grown in popularity in recent years, but has actually been around for approximately ten years with the term retargeting used initially. Remarketing is a type of marketing where you show your advertising only to people who have been to your website, landing page or those that have read your email marketing. This ensures they do not forget your brand and come back and convert when they are ready.