Google is very good at spending your advertising money if you are not careful. One of the major changes that they have made to increase the amount you are spending is the introduction of enhanced campaigns. What this has done is made it impossible to turn tablet advertising off which has ramifications for the performance of all campaigns but in particular campaigns that are opted into the display network.
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Google Adwords Advert Types & Extensions
Google Adwords is a rapidly changing platform with new ad types, extensions and features introduced frequently as Google attempts to attract more advertising dollars and increase the click through rate on adverts as opposed to organic results. Recently there have been so many new features released that chances are you haven’t even heard of them, but should as they offer a chance to increase the results your campaign is generating.
How To Track The Online Results Of Your Offline Advertising
Whilst a marketing manager used to spread budgets widely to obtain greater marketing penetration this has now been replaced by a new age of data driven marketing strategists who allocate budgets purely based on performance. To work out the performance of each marketing channel marketers must rely on tracking, but how can you track offline marketing activities?
Online Marketing Conferences in New Zealand & Australia 2014
NEW: Check out my 2017 guide here.
Online Marketing is an extremely fast moving and ever changing environment where skills you learn one day may not work the next. Because of this, it is extremely important to keep up to date with the latest techniques and strategies being used. Conferences and expos are one of the best ways to do this and involve spending 1-3 days attending seminars, training workshops, exhibitions and some of the best key note speakers the online marketing world has to offer.
5 Ways You Can Improve Your Google Adwords Campaign
A large number of businesses, both big and small, are allured to advertising on Google Adwords with a Free $75 voucher sent out by Google to every business that gets a Google Maps listing. The majority of these businesses use a set and forget strategy and have been paying for and wasting money on Adwords ever since. Does this sound like your business? If so, here are 5 quick ways you can start saving money and generating better results from your campaigns. Remember to always base optimisation decisions off large amounts of data so either pick ‘All Time’ as the date range when following these steps or ensure you are not relying on just a few days worth of data to optimise your campaigns.