This article originally appeared on Tune.
One of the biggest shifts in advertising in the past decade has been the exponential growth of mobile advertising. With a shift in the way people use and consume media from newspapers to desktops and now to mobile, the advertising industry has had to change at a rapid pace. So where did mobile advertising begin?
It is relatively easy to set up tracking for your website through tools such as Google Analytics or directly through Google Adwords or Facebook with conversion tracking. This data is invaluable and lets you optimise and improve campaigns, and allocate spend to the best performing marketing campaigns. One conversion type which is very common is frequently ignored with all forms of online marketing however: Phone Tracking.
As a way of giving back to the community Google runs a program called ‘Google Ad Grants‘. This program gives charitable organisations up to $10,000 per month in Adwords advertising to promote their charity on Google.co.nz.
When deciding on a social media marketing strategy it is important to look at exactly where your target market are spending their time online. Social media is a rapidly changing and evolving market with new networks springing up all the time and appealing to different demographics.
One of the main advantages of online marketing is the ability to accurately track the success of different marketing sources, this enables optimisation of each campaign and efficient allocation of budgets to improve the ROI. This advantage is one that is essential to outperform competitors yet a large number of businesses that are investing money online are yet to set up a way to track different sources. It is not hard to set up your website to enable this tracking however, simply follow these instructions.