It is relatively easy to set up tracking for your website through tools such as Google Analytics or directly through Google Adwords or Facebook with conversion tracking. This data is invaluable and lets you optimise and improve campaigns, and allocate spend to the best performing marketing campaigns. One conversion type which is very common is frequently ignored with all forms of online marketing however: Phone Tracking.
When deciding on a social media marketing strategy it is important to look at exactly where your target market are spending their time online. Social media is a rapidly changing and evolving market with new networks springing up all the time and appealing to different demographics.
One of the main advantages of online marketing is the ability to accurately track the success of different marketing sources, this enables optimisation of each campaign and efficient allocation of budgets to improve the ROI. This advantage is one that is essential to outperform competitors yet a large number of businesses that are investing money online are yet to set up a way to track different sources. It is not hard to set up your website to enable this tracking however, simply follow these instructions.
This article originally appeared on Web Profits blog.
Web forms are a commonly overlooked feature of websites and landing pages that can have a big impact on conversion rates. The copy, layout and design of a form is important, and can be the difference between getting or losing a lead. Despite the impact forms have, they are rarely changed or tested, leaving a big opportunity to improve overall conversion rates.