A few years ago most SEO strategies involved a trial and error approach where you built a huge volume of links with some of them working and some of them not. The overall result was that you could rank your sites relatively easy when you had enough links that Google deemed ‘high quality’. Recent algorithm changes by Google such as Google Penguin have targeted low quality links and penalised sites if they had low quality links pointing at them. This has meant that any sites that have engaged in SEO in the past and either built low quality links themselves or had agencies building it for them have lost their rankings or been penalised. Because of these updates a lot of work is being done on link profiles and the analysis of backlinks built in the past.
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11 Essential Steps Before Launching A New Website
One major issue that exists in the online marketing industry is companies who do not consider the effect that changes to your website can have on your overall marketing strategy and success. I commonly hear about designers making or recommending major changes to websites without split testing them, or launching a new website without consideration for the traffic being sent to the website. These issues can cause huge drops in the performance of all of your online marketing. If you are thinking of launching a new or updated web design ensure that you follow these 11 essential steps which will help maintain your SEO rankings and ensure any paid advertising continues uninterrupted.
10 Conversion Rate Optimisation Blogs You Should Be Reading
Knowledge is king, especially when it comes to the fast growing and rapidly evolving field of online marketing and keeping yourself up-to-date with the latest news, tips, tricks and strategies can be the difference between crushing your competitors or being crushed. Whilst you are currently on the best online marketing blog in New Zealand (self rated!) there are also a huge range of other valuable blogs out there which you should be reading and learning new things from especially in the field of conversion rate optimisation. Before you head over to these other blogs I recommend you click here to subscribe to my newsletter and ill send you a short, advertising free email to let you know when I release new content.
14 Ways To Monetise Your Content & Maximise Your Profit
So you’ve build a great website full of content, mastered SEO and the visitors are trickling in. You only have one problem – you aren’t making money from it. But where do you start? Well firstly, this article is talking to sites that are purely set up to make money from content – think online magazines, news publishers or even small do-it-yourself gardening guides. If you have a website for your business and you are regularly posting content to a blog, this article is not for you, as you have already monetised your website in the form of generating leads or eCommerce sales and adding advertising to your content will likely hurt your main website focus.
If however you are creating great content and its generating a lot of website traffic in the process there are plenty of options to turn your website into a money generating machine. As with everything online there are some clear top performers and some that will get you little return for your effort. I will go into detail on some of the best monetisation options below:
What Direct Traffic in Google Analytics Could Really Be
Google Analytics is one of the most popular tracking programs used online today and marketers frequently use it to analyse the success of their campaigns. Analytics can quickly and accurately tell you the source of every visitor to your website whether from an Organic Search, a Referral or a number of other source types. The one source type that is commonly misunderstood is Direct traffic.