17 Free WordPress Plugins You Should Use

WordPress is one of the most used and most advanced content management systems (CMS) in the world with more than 60 million websites using its framework to run their sites – including my website. WordPress began as a tool for bloggers and quickly became the most popular blogging system on the internet, and is arguably one of the best platforms for a websites onsite SEO available. Since then it has grown, and now entire websites rely on the software with 18.9% of the top 10 million sites in the world running WordPress.

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Improving Your Email Marketing ROI With Subject Line Testing

Email Marketing has been around almost as long as the internet, and the reason that it has stood the test of time is purely down to performance. Email continues to deliver a high ROI for the marketing spend required and is relied on by hundreds of thousands of companies around the world to generate leads and sales. There is still a big difference between ‘successful’ email marketing and ‘really successful’ email marketing and that difference boils down to one thing – testing.

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On The Map: Why Pinterest Is A Network You Can’t Ignore

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This article originally appeared on Stop Press.

Pinterest is a social media network where your account is the equivalent of a scrapbook or photo album. You ‘pin’ images, infographics or videos on to themed boards to refer to later, and for others that are following you to view.

Many recent studies have shown that Pinterest is driving more traffic to websites than Twitter and LinkedIn combined, so it is a social network you can’t ignore.

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Best Split Testing & A/B Testing Software

Split testing, also known as A/B testing, is essential to successful conversion rate optimisation of any website. Split testing involves having two (or more) variations of a page with slight or major differences between them. Send an equal amount of website visitors to both the original and variation of the page, and use the number of conversions or revenue generated by each variation to determine which is the most successful and should be used going forward.

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5 Ways To Improve Your Call To Action Buttons

A split test which improved conversion rates by 68%

A split test which improved conversion rates by 68%

This article also appeared in NZ Entrepreneur Magazine.

The one element that all websites have in common, whether an eCommerce site or lead generation, is call to action buttons. Each and every action you want your website visitors to take will have a CTA button to encourage them to take it. Every button is not created equal however, and there are still countless ‘Submit’ buttons around the internet that will be lowering conversion rates and losing companies sales or leads. One example of changing and improving a button on a large eCommerce website resulted in a $300 million increase in sales annually so improving your call to action buttons is extremely important. So how do you improve your own buttons?

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