Reviews – they’re everywhere but some brands seem to excel at them and have 1,000’s of positive reviews, reaping the benefits of more effective marketing and brand building whilst others languish with hardly any reviews and poor star ratings.
So how do these brands that have nailed review generation do it, and what do they do when they get positive reviews to maximise the results from every marketing activity thereafter?
This definitive guide will take you through exactly how to ask for reviews, when to ask, how to automate the process so it can grow as you scale, and most importantly where you should be pushing your reviewers to leave their reviews. It will also take you through what you should do with all of your positive reviews once generated and how to handle the negative ones (which will pop up from time to time).
I recently attended a conference run by DigitalMarketer – a company based in the US with some of the top marketers in the world working for them. They sell online marketing training and more importantly they practice what they preach – running several large & profitable online businesses using the exact same strategies.
It was an action packed day with Justin Rondeau, Molly Pittman & Marcus Murphy presenting and I left with a ton of action points, in my latest video I take a look at the top 3 takeaways:
This article originally appeared on Web Profits blog
If you run an eCommerce store, you are likely finding it harder and harder to increase sales and make a profit from advertising online. Competition is pushing cost per clicks higher, organic search results are now dominated by big brands (and ads), Amazon is rapidly increasing market share, plus shoppers are becoming more astute and increasingly using comparison websites to get the best deal.
So what can you do? Well, you need to get innovative and find ways to increase your conversion rate significantly. If you do this, you can afford to pay more for traffic than your competitors (and still make a profit) and therefore you’ll be able to bid aggressively on less targeted (and higher volume) traffic and networks. The result? You’ll capture the lion’s share of the sales in your market!
Many of today’s biggest tech giants have now been around for over 15 years and through that time they have weathered the Dot-com bubble, Y2K, and now record valuations and a surging NASDAQ once again. During those years, web technologies and design standards have accelerated as fast as their businesses have evolved leading to some impressive changes to their website designs.
Watch the videos below to find out how each of these tech giants have split tested, optimised and improved their website layouts over the years to what we see today. These videos were made from help from the WayBackMachine, if you enjoy them be sure to check out my post from late last year as well which looked specifically at how New Zealand business websites have changed over time.