I recently attended a conference run by DigitalMarketer – a company based in the US with some of the top marketers in the world working for them. They sell online marketing training and more importantly they practice what they preach – running several large & profitable online businesses using the exact same strategies.
This article originally appeared on Web Profits blog.
If you run an eCommerce store, you are likely finding it harder and harder to increase sales and make a profit from advertising online. Competition is pushing cost per clicks higher, organic search results are now dominated by big brands (and ads), Amazon is rapidly increasing market share, plus shoppers are becoming more astute and increasingly using comparison websites to get the best deal.
So what can you do? Well, you need to get innovative and find ways to increase your conversion rate significantly. If you do this, you can afford to pay more for traffic than your competitors (and still make a profit) and therefore you’ll be able to bid aggressively on less targeted (and higher volume) traffic and networks. The result? You’ll capture the lion’s share of the sales in your market!
Many of today’s biggest tech giants have now been around for over 15 years and through that time they have weathered the Dot-com bubble, Y2K, and now record valuations and a surging NASDAQ once again. During those years, web technologies and design standards have accelerated as fast as their businesses have evolved leading to some impressive changes to their website designs.
Watch the videos below to find out how each of these tech giants have split tested, optimised and improved their website layouts over the years to what we see today. These videos were made from help from the WayBackMachine, if you enjoy them be sure to check out my post from late last year as well which looked specifically at how New Zealand business websites have changed over time.
Of all the time and effort that is put into designing a website and using conversion rate optimisation to split test and improve it, generally not a lot of love goes into the thank you or success pages your visitors see after they have completed an action you want them to take.