Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI.
With this in mind, I have listed 6 actionable tips that will help you increase your bottom line and put extra dollars in your company’s back pocket.
Remember that the key to profitable content marketing is tracking – set out clear KPIs and goals before you embark on a campaign, and get comfortable with content metrics.
This article originally appeared on Web Profits blog and was featured in AdNews.
With so many businesses reliant on traffic from Google, any change they make can rock the digital marketing landscape.
Especially when it’s as big as their latest update to the layout of desktop search results.
For those of you who were under a rock for the past few months, today (April 21st 2015 US time) is the day that one of Google’s biggest algorithm updates is due to be launched. Said to affect just searches on mobile devices but more websites than the Panda algorithm (12% of search queries) and the Penguin algorithm (3.1% of search queries) it is sure to be a big day in Google’s history and one that will leave unprepared SEO teams and small business owners facing a big loss of traffic and likely some tough questions. Continue Reading
A citation to my Marmite article in Wikipedia.
A few years ago before the Penguins & Pandas of the online marketing world it was possible to do what you want with your website content and build large volumes of low quality, easy-to-get links and still rank on Google. Unfortunately, those days are gone and it is now harder to rank a site organically for your chosen keywords. These days it is all about quality and once you’ve nailed the content which is in your control, it becomes all about links. Generally the harder the link is to obtain the better quality it will be and the bigger impact it will have on your rankings. Link diversity is also important with Google comparing the proportion of each type of link in each niche as well as nofollow vs dofollow link ratios (which is why I am now happy with either type of link).