Reviews – they’re everywhere but some brands seem to excel at them and have 1,000’s of positive reviews, reaping the benefits of more effective marketing and brand building whilst others languish with hardly any reviews and poor star ratings.
So how do these brands that have nailed review generation do it, and what do they do when they get positive reviews to maximise the results from every marketing activity thereafter?
This definitive guide will take you through exactly how to ask for reviews, when to ask, how to automate the process so it can grow as you scale, and most importantly where you should be pushing your reviewers to leave their reviews. It will also take you through what you should do with all of your positive reviews once generated and how to handle the negative ones (which will pop up from time to time).
Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI.
With this in mind, I have listed 6 actionable tips that will help you increase your bottom line and put extra dollars in your company’s back pocket.
Remember that the key to profitable content marketing is tracking – set out clear KPIs and goals before you embark on a campaign, and get comfortable with content metrics.
This article originally appeared on Web Profits blog and was featured in AdNews.
With so many businesses reliant on traffic from Google, any change they make can rock the digital marketing landscape.
Especially when it’s as big as their latest update to the layout of desktop search results.
For those of you who were under a rock for the past few months, today (April 21st 2015 US time) is the day that one of Google’s biggest algorithm updates is due to be launched. Said to affect just searches on mobile devices but more websites than the Panda algorithm (12% of search queries) and the Penguin algorithm (3.1% of search queries) it is sure to be a big day in Google’s history and one that will leave unprepared SEO teams and small business owners facing a big loss of traffic and likely some tough questions. Continue Reading