What is Broken Link Building?

The concept of broken link building is not a new one, but is one getting mentioned more frequently on forums and websites in the SEO world. It is a white hat technique which offers a number of advantages, and is able to be scaled relatively easily.

Essentially, the strategy involves:

  • Locating high quality resource sites in your / your clients industry.
  • Scanning these sites for broken links.
  • Contacting the owner of the site letting them know about the broken link and suggesting they update it to link to a relevant article on your website.

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Emma Lawrence: 6 Steps To Scoring PR For Your Business

This post was written by Emma Lawrence and first appeared in Etch Magazine, which has now closed down. I loved the content and the website and wanted to bring it back to life for your benefit.

Every business owner wants to see their products, services or expertise featured in the media.

After all, positive editorial coverage is an incredibly valuable endorsement of all your hard work and can bring in a tonne of sales.

But scoring great publicity is no easy feat.

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Abby Lynne: Interview With Mark Dickson From Builderscrack.co.nz

This post was written by Abby Lynne and first appeared in Etch Magazine, which has now closed down. I loved the content and the website and wanted to bring it back to life for your benefit.

builders-crackBuilderscrack.co.nz is a web-based start-up cofounded by long term friends Mark Dickson and Keith Roberts, and entrepreneur Jeremy Wyn-Harris. The original idea was born when Mark’s wife, after a few bad experiences with the Yellow Pages, felt that there should be a better way of linking homeowners with tradesmen (& tradeswomen) in New Zealand. The idea of taking this service online seemed like the perfect way to bridge the gap and so Mark rounded up the team and got together to create the first Builderscrack.co.nz proto-type in 2006.

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