Matt Cutts is the head of the Webspam team at Google, and it is his teams job to ensure that Google continues to rank the highest quality sites whilst keeping low quality or spam sites out of the search results. Matt is a frequent blogger and regularly releases videos which help webmasters understand how Google ranks websites and dispells common myths or rumours heard in the online marketing world. Whilst it is important to remember who Matt Cutts works for when watching these videos, there are some useful learnings. Here are my top ten videos you need to watch:
It has been a rocky year for the SEO community with some harsh Google Algorithm updates putting a stop to low quality SEO techniques and causing many website’s rankings to drop due to past link building. These changes, which include the Penguin and Panda update, have led many news outlets to report that SEO is dead but is it really? For a service or industry to die, the popularity of it amongst consumers needs to decrease.
Having a large email database is a focus for a lot of companies but constantly chasing higher numbers often misses the most important goal in email marketing – interaction. The reason we email subscribers is because we expect some kind of interaction from them, if they are not interacting is it really worth keeping them on your list? Of course, not every subscriber will interact with every email but there comes a point when if they haven’t interacted within a set period of time, then they will likely not again – they have become inactive.
This reputation management hack sparked my interest in review generation and eventually led to me writing the Definitive Guide to Review Generation – an 8,000+ word guide to generating reviews – check it out here.
The internet has produced many benefits for businesses, but one hard-to-control feature of the online world leaves many business owners stumped – online reviews. Whether these reviews are placed on third party websites or through social media, the ratio of positive to negative reviews posted (as compared to actual experiences) favours the negative. When someone is aggrieved by a situation they feel the need to vent, and this can have a substantial effect on your business’ brand and reputation.
In order to increase your return on investment from online marketing, tracking is essential. By using tracking you can determine exactly which marketing sources are generating you sales or leads and then allocate budget and optimise accordingly. Unfortunately, tracking can be one of the most frustrating things to deal with online, with constant issues and parts breaking, not to mention that most tracking programs, whether internal or a third party, do not always exactly match each other.