The internet has produced many benefits for businesses, but one hard-to-control feature of the online world leaves many business owners stumped – online reviews. Whether these reviews are placed on third party websites or through social media, the ratio of positive to negative reviews posted (as compared to actual experiences) favours the negative. When someone is aggrieved by a situation they feel the need to vent, and this can have a substantial effect on your business’ brand and reputation.
In order to increase your return on investment from online marketing, tracking is essential. By using tracking you can determine exactly which marketing sources are generating you sales or leads and then allocate budget and optimise accordingly. Unfortunately, tracking can be one of the most frustrating things to deal with online, with constant issues and parts breaking, not to mention that most tracking programs, whether internal or a third party, do not always exactly match each other.
Every day hundreds of domain names that were registered expire or are dropped, either because the business has closed, because the registrant didn’t wish to spend any more money on it, or by mistake. Once a domain name expires there is a ‘holding period’ of 90 days where the domain is placed in ‘pending release’ status and the registrant can renew the domain. During this time any website which is on the domain name will not work, giving anyone who has made a mistake time to re-register. After the holding period the registrar releases a list of all the expiring domain names on a given day which are then made available to be registered 48 hours later, on a first come first served basis.
China is one of the largest consumer markets in the world with the e-Commerce sector rapidly growing with a projected growth to $81 billion in the next 5 years as disposable incomes increase. China is one of Australia & New Zealand’s biggest export markets and many retailers are actively attempting to expand into this market. It can be hard to get products or services in front of this captive audience of approximately 513 million users however, with one of the most effective ways I have found being Baidu.
Conversion Rate Optimisation or CRO has been a buzz word in online marketing recently with some promoted case studies sounding too good to be true (but which are actually true!). Hype aside however, CRO is extremely important for any online marketing strategy and should be a focus for any conversion focused company with a web presence.