Landing pages are comonly used in PPC and Social Media campaigns by directing visitors to a URL of your choice, and recently they have even been used in place of an entire website. Landing pages are essentially cut down versions of the full website, and remove distractions such as menu items and usually have a clear headline and one main call to action which is the focus of the page. Landing pages generally have a higher conversion rate than standard websites and make split testing and conversion rate optimisation quick and easy to implement.
Email open rates on mobile devices are increasing at a whopping rate and now make up 44% of all opens. While an email can look great in the inbox, it can look awful when squeezed into a tiny screen on a mobile phone. Therefore, a one size fits all email design is no longer the best solution. It is now just as important to make sure your email is compatible for tablet or mobile as it is for long standing email providers such as Hotmail or Gmail. You should therefore consider a responsive email design.
When optimising your online marketing efforts to increase your ROI, every aspect needs to be reviewed. One which is commonly overlooked is the time of the day, or day of the week that you send or launch the marketing campaign online. Optimising your campaign to send, or turn on your adverts at the ideal times, can have a big impact on the number of conversions the campaign generates.
Thousands of sales are lost every year on ecommerce websites because consumers start shopping and then fail to complete the checkout leaving their cart behind. You have done all the hard work of getting the consumer to your website, they have found something they are interested in and then they do not close the deal. Shoppers frequently abandon their carts for a variety of reasons including shipping costs, heading off to other sites to compare prices, because they are just dreaming or creating a wishlist, or because they become distracted before completing the sale. So what can you do to get these customers back?
It is no shock to anyone that has used Google Adwords that it is expensive, with prices rising since the day Adwords began in October 2000. Google Adwords works on a cost per click basis, meaning your ad can be shown thousands of times and you only have to pay for the advertising when someone clicks on the advert. Each keyword on Google can be bid on by all other Adwords advertisers and Google ranks each advert on how much each advertiser is ‘bidding’ per click (along with a number of other factors). Competition between advertisers to have their advert showing first (and therefore get the majority of the search traffic) has driven many keywords to levels most people would call ‘insane’ with the top keyword in New Zealand (‘buy health insurance’) coming in at $47.58 per click.