Conversion Rate Optimisation or CRO has been a buzz word in online marketing recently with some promoted case studies sounding too good to be true (but which are actually true!). Hype aside however, CRO is extremely important for any online marketing strategy and should be a focus for any conversion focused company with a web presence.
One of the hardest aspects of creating a website can be deciding which font to use, and with thousands of options the choices can be overwhelming. However, this can be a straight forward process, with the first step being a decision between a serif font (each letter has small strokes/lines from the ends) or a sans serif font (simple and straight forward letters – like what you are reading now).
Advertising on LinkedIn has not been as prominent as other social networks with the majority of their revenue coming from recruitment offerings. With shareholders chasing growth in all areas of the business however, this has recently led to the launch of a new advertising option – in-feed sponsored updates which are now available to all advertisers.
Everybody in the SEO and SEM/PPC world will have heard the news that Googles Keyword Tool is being retired soon and panicked. Googles Keyword Tool has been around for years and is a frequently used and much cherished tool in almost every online marketers toolkit.
There is no need to panic however as at the same time as retiring one tool, Google has launched a new one named Keyword Planner which aims to combine the Keyword Tool and an extremely underused part of the Adwords interface, the Traffic Estimator.
An exact match domain is where a domain name matches a targeted search term exactly. For example, for someone selling blue widgets in New Zealand the exact match domain would be bluewidgets.co.nz. These type of domain names have frequently been used in SEO strategies as having the EMD gave a huge boost to rankings for the target keyword, although recently this SEO tactic has been devalued.