China is one of the largest consumer markets in the world with the e-Commerce sector rapidly growing with a projected growth to $81 billion in the next 5 years as disposable incomes increase. China is one of Australia & New Zealand’s biggest export markets and many retailers are actively attempting to expand into this market. It can be hard to get products or services in front of this captive audience of approximately 513 million users however, with one of the most effective ways I have found being Baidu.
Conversion Rate Optimisation or CRO has been a buzz word in online marketing recently with some promoted case studies sounding too good to be true (but which are actually true!). Hype aside however, CRO is extremely important for any online marketing strategy and should be a focus for any conversion focused company with a web presence.
One of the hardest aspects of creating a website can be deciding which font to use, and with thousands of options the choices can be overwhelming. However, this can be a straight forward process, with the first step being a decision between a serif font (each letter has small strokes/lines from the ends) or a sans serif font (simple and straight forward letters – like what you are reading now).
Advertising on LinkedIn has not been as prominent as other social networks with the majority of their revenue coming from recruitment offerings. With shareholders chasing growth in all areas of the business however, this has recently led to the launch of a new advertising option – in-feed sponsored updates which are now available to all advertisers.
Everybody in the SEO and SEM/PPC world will have heard the news that Googles Keyword Tool is being retired soon and panicked. Googles Keyword Tool has been around for years and is a frequently used and much cherished tool in almost every online marketers toolkit.
There is no need to panic however as at the same time as retiring one tool, Google has launched a new one named Keyword Planner which aims to combine the Keyword Tool and an extremely underused part of the Adwords interface, the Traffic Estimator.