Matt Cutts is the head of the Webspam team at Google, and it is his teams job to ensure that Google continues to rank the highest quality sites whilst keeping low quality or spam sites out of the search results. Matt is a frequent blogger and regularly releases videos which help webmasters understand how Google ranks websites and dispells common myths or rumours heard in the online marketing world. Whilst it is important to remember who Matt Cutts works for when watching these videos, there are some useful learnings. Here are my top ten videos you need to watch:
What are some effective techniques for building links?
How does Google treat hidden content which becomes visible when clicking a button?
Does using stock photos on your pages have a negative effect on rankings?
Will multiple internal links with the same anchor text hurt a site’s ranking?
Can I buy a domain that used to have spam on it and still rank?
What percentage of PageRank is lost through a 301 redirect?
Does Negative SEO work?
Which ranking signals do SEOs worry about too much?
Do URL shorteners pass anchor text?
How much content should be on a homepage?
These are just some of the videos that Matt Cutts has produced that I find valuable. In total he has produced over 480 short videos which TheShortCutts.com has archived. I recommend watching as many as you can, as having a thorough understanding of how Google thinks and works can really help your SEO strategy and improve your ROI.