You may not have heard of Redbubble but it is an eCommerce company, launched in Melbourne back in 2006. Essentially, the website allows artists to sell their art, photography and patterns which are printed on a range of items including t-shirts, cushions and phone covers with Redbubble taking care of the sale, manufacturing and shipping. It has attracted artists and customers from around the world and since 2006 has quietly grown to be one of the country’s biggest eCommerce companies with 147.8 million website visitors last financial year and revenue of $114.6 million, growth of 61.2% compared to the previous year.
Redbubble is again forecasting strong growth this financial year with revenue expected to jump by 50.26% to $172.2 million. With the business 10 years old many analysts would assume it has matured and would expect growth to taper off, however they are showing no signs of stopping – so how are they doing it?
Redbubble’s growth in GTV (gross transaction value) since FY08.
The range of eCommerce technologies and platforms for businesses to sell online has come a long way in the last decade. From software solutions that had to be painstakingly downloaded on a 56k modem to the do-it-yourself ‘what you see is what you get’ subscription based platforms we have these days that allow anyone with an idea to set up an online shop cheap.
Taking a walk down memory lane to what we were doing a decade ago in eCommerce, here is one of the first eCommerce websites I launched way back in 2004 which was built with osCommerce and looked…. well not that pretty, which you can see for yourself: Continue Reading
With so many businesses reliant on traffic from Google, any change they make can rock the digital marketing landscape.
Especially when it’s as big as their latest update to the layout of desktop search results.
Email marketing offers one of the highest return on investments possible with the ability to market to your subscribers ongoing, for next to nothing after the initial cost and effort to get them. Once you’ve built an effective email marketing strategy however what more can you do? Well, one way you can take your email marketing to the next level and utilise the database of prospects you’ve painstakingly built is through CRM Remarketing which is now possible on three of the biggest advertising networks – Google, Facebook and Twitter. Continue Reading