Watch out Google Shopping… Amazon’s advertising business is growing fast!
Estimates have put their ad revenue at $2.1 billion in 2016 and forecast that it will hit $3.5 billion in 2017.
This means Amazon’s ad business is closing in on third place globally behind Google ($80b in 2016) & Facebook ($27b in 2016) and whilst it’s miles away, their platform is still not available in all countries!
There are some pretty confusing areas of digital marketing to get your head around, and one that many struggle with (including myself) is Programmatic advertising.
It’s a type of marketing that is everywhere now and through a combination of technical complexity and the jargon used throughout the industry, it is one that is hard to truly understand.
All of which is made even harder by the fact that if you ask someone who should know what it is, you’ll get a range of different answers.
To help demystify this complexity, in my latest video I take a look at:
- What is programmatic advertising?
- Why has it grown so quick?
- When should you use programmatic?
I keep it as simple and jargon-free as possible so if you’re struggling to understand programmatic – check it out now:
I recently attended a conference run by DigitalMarketer – a company based in the US with some of the top marketers in the world working for them. They sell online marketing training and more importantly they practice what they preach – running several large & profitable online businesses using the exact same strategies.
Running an event can be a very effective way to speak to your target market face-to-face.
It can also be a rollercoaster of ups and downs… One minute you’re worried that nobody will attend, the next you’re worried you’ll run out of chairs or, more importantly, food and refreshments!
With an effective digital marketing strategy, however, you can spend more time focusing on the event itself, with confidence that the right people will know your event is on and that they’ll attend on the day.
One of my fluid marketing clients, who is in the Modular Home Building industry (I’ll be referring to them as ‘Modular Builders’ for privacy reasons) was looking for new ways to attract their target market to visit their factory, over and above the already successful lead generation campaigns we were running.
I suggested an Open Day, and here’s how we planned and marketed it online, along with the results it generated.