Of all the time and effort that is put into designing a website and using conversion rate optimisation to split test and improve it, generally not a lot of love goes into the thank you or success pages your visitors see after they have completed an action you want them to take.
Email is an essential element in any online marketing strategy with its low ongoing costs and impressive ROI. With so many different email and CRM platforms out there it can be hard to work out what is best for your business. Here is an Infographic I have prepared that quickly and easily breaks down three of the top platforms and how they compare.
Display advertising has been used online by brands around the world since October 1994 when Joe McCambley launched the first banner ad for AT&T. Since then the market has grown rapidly, and with it the cost of banner advertising.
For those of you who were under a rock for the past few months, today (April 21st 2015 US time) is the day that one of Google’s biggest algorithm updates is due to be launched. Said to affect just searches on mobile devices but more websites than the Panda algorithm (12% of search queries) and the Penguin algorithm (3.1% of search queries) it is sure to be a big day in Google’s history and one that will leave unprepared SEO teams and small business owners facing a big loss of traffic and likely some tough questions. Continue Reading
Twitter has definitely been a slow mover in terms of creating and launching their own self service ads platform but the good news is that businesses in New Zealand can now run their own Twitter ads. There are a huge range of ad types and targeting you can use but the one I am most excited about is Twitter Remarketing. These ads give you the ability to market to people who have previously visited your website and who know your brand already which can be an incredibly targeted way to generate new customers or to push new offers to past customers. Setting up remarketing is an easy process, simply follow the steps below and you’ll be good to go.