7 Key Tactics Brands Should Use To Maximise Their Amazon Marketplace Success

Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on Amazon.com (alongside Amazon’s own products) for a small fee. The brand can either organise shipping, returns and customer service themselves, or they can take part in Fulfilment by Amazon – a service that allows companies to ship their items in bulk directly to Amazon and for a fee, have them take care of everything.

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Australia’s Top Digital Marketing Conferences & Events You Need In Your 2018 Calendar

2018 is gearing up to be a huge year for digital marketing conferences & events with a jam-packed calendar full of incredible opportunities to gain insights, exchange ideas, and interact with industry leaders and peers. But with so many to choose from, where do you even start? Don’t worry – i’ve made the task of narrowing down your options a little easier.

Here is a list of all major marketing conferences to mark in your 2018 calendar. If you know of any other events or conferences happening in Australia this year that should be listed, let me know in the comments.

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Eliciting Good Reviews In An Industry With Notoriously Bad Service

Chris Out from Dutch Growth Hacking Agency RockBoost recently wrote a case study on a feedback generation strategy hack I used for one of my clients. Here it is, in full. This hack is just one hack from my Definitive Guide to Review Generation.

Let’s say you’re an Australian Broadband service provider, and although most of your competitors have awful customer service, yours is actually pretty good.

The problem is that people tend to assume you’ll have terrible service as well. They kind of project their preconceived notions of enmity on you in advance. Totally undeserved. Not fair.

So, how do you survive in such a parched and hostile land? How do you convince the masses that you’re different? How do you beat back the bias and become known for being the provider with exceptionally good service?

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