Online Marketing Conferences, Expos & Summits in New Zealand & Australia 2017

conferences-expos-2016Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events rapidly rising. 2017 is set to be no different with a huge lineup covering everything from SEO to B2B Marketing for you to attend, learn from and network at.

Below is a list of my favourite conferences, expos, forums and events that are on in 2017. This list is by no mean exhaustive so if I have missed any that you are attending, you’ve spotted one on Meetup.com or if you are hosting one yourself please let me know in the comments.

Continue Reading

Patrick Foster: 6 Marketing Blunders Entrepreneurs Make When Starting Out In Ecommerce

The way we shop is changing. As consumers we are always looking for the next best thing when it comes to products, services and convenience. As online shopping continues to become more popular, with total online spending by New Zealanders in January up 16 percent compared to last year, smart ecommerce entrepreneurs need to be prepared to up their game. From SEO and A/B testing to web design and content marketing, there’s a lot that needs doing to ensure your online store stands out. Unfortunately, not everybody gets it right.

Here are 6 marketing mistakes you should avoid when launching your great ecommerce venture.

Continue Reading

5 Ways One Of Australia’s Biggest eCommerce Companies Plans To Grow This Year

This post originally appeared on Inside Retail and InternetRetailing.com.au.

You may not have heard of Redbubble but it is an eCommerce company, launched in Melbourne back in 2006. Essentially, the website allows artists to sell their art, photography and patterns which are printed on a range of items including t-shirts, cushions and phone covers with Redbubble taking care of the sale, manufacturing and shipping. It has attracted artists and customers from around the world and since 2006 has quietly grown to be one of the country’s biggest eCommerce companies with 147.8 million website visitors last financial year and revenue of $114.6 million, growth of 61.2% compared to the previous year.

Redbubble is again forecasting strong growth this financial year with revenue expected to jump by 50.26% to $172.2 million. With the business 10 years old many analysts would assume it has matured and would expect growth to taper off, however they are showing no signs of stopping – so how are they doing it?


Redbubble’s growth in GTV (gross transaction value) since FY08.

Continue Reading

Benedict Evans: Predictions For Mobile, Machine Learning, eCommerce & Cars

Its hard to predict what will happen in the future of tech and marketing and even harder to get it right but one of the best presentations that ive seen on the topic does a pretty good job. Benedict Evans works for a16z, a venture capital firm in Silicon Valley and presented “Mobile is eating the world” at its inaugural summit event. In it he covers the growth of tech as a whole on a scale never seen before, mobile smartphone users surpassing PC’s and showing no signs of stopping as we head towards 5 billion smartphones on earth, machine learning and the shift by companies to an “AI-first” approach and how this may affect the eCommerce & Car industries in the future.

If you’ve got thirty minutes, the presentation is definitely worth watching or you can read the full transcription below.

Continue Reading

How we grew Australian Ethical’s monthly super signups by 255%


This article originally appeared on Web Profits blog.

The agency I work for, Web Profits, launched Fluid Online Marketing last year with the aim of radically improving online marketing, and for a large number of clients – in a wide range of industries – it’s been a huge success.

With Fluid Online Marketing, clients get assigned a full marketing team (akin to an outsourced marketing team). Teams vary in size but usually include:

  • 1x Fluid Lead
  • 1x CRO Producer (covering CRO, PPC, Email & Design)
  • 1x Social Media Producer
  • 1x SEO Producer
  • 1x Content Producer

Continue Reading