Australia’s Top Digital Marketing Conferences & Events You Need In Your 2018 Calendar

2018 is gearing up to be a huge year for digital marketing conferences & events with a jam-packed calendar full of incredible opportunities to gain insights, exchange ideas, and interact with industry leaders and peers. But with so many to choose from, where do you even start? Don’t worry – i’ve made the task of narrowing down your options a little easier.

Here is a list of all major marketing conferences to mark in your 2018 calendar. If you know of any other events or conferences happening in Australia this year that should be listed, let me know in the comments.

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Eliciting Good Reviews In An Industry With Notoriously Bad Service

Chris Out from Dutch Growth Hacking Agency RockBoost recently wrote a case study on a feedback generation strategy hack I used for one of my clients. Here it is, in full. This hack is just one hack from my Definitive Guide to Review Generation.

Let’s say you’re an Australian Broadband service provider, and although most of your competitors have awful customer service, yours is actually pretty good.

The problem is that people tend to assume you’ll have terrible service as well. They kind of project their preconceived notions of enmity on you in advance. Totally undeserved. Not fair.

So, how do you survive in such a parched and hostile land? How do you convince the masses that you’re different? How do you beat back the bias and become known for being the provider with exceptionally good service?

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The Rise Of Amazon’s Advertising Business

Watch out Google Shopping… Amazon’s advertising business is growing fast!

Estimates have put their ad revenue at $2.1 billion in 2016 and forecast that it will hit $3.5 billion in 2017.

This means Amazon’s ad business is closing in on third place globally behind Google ($80b in 2016) & Facebook ($27b in 2016) and whilst it’s miles away, their platform is still not available in all countries!

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