Pinterest is a social media network where your account is the equivalent of a scrapbook or photo album. You ‘pin’ images, infographics or videos on to themed boards to refer to later, and for others that are following you to view.
Many recent studies have shown that Pinterest is driving more traffic to websites than Twitter and LinkedIn combined, so it is a social network you can’t ignore.
Split testing, also known as A/B testing, is essential to successful conversion rate optimisation of any website. Split testing involves having two (or more) variations of a page with slight or major differences between them. Send an equal amount of website visitors to both the original and variation of the page, and use the number of conversions or revenue generated by each variation to determine which is the most successful and should be used going forward.
The one element that all websites have in common, whether an eCommerce site or lead generation, is call to action buttons. Each and every action you want your website visitors to take will have a CTA button to encourage them to take it. Every button is not created equal however, and there are still countless ‘Submit’ buttons around the internet that will be lowering conversion rates and losing companies sales or leads. One example of changing and improving a button on a large eCommerce website resulted in a $300 million increase in sales annually so improving your call to action buttons is extremely important. So how do you improve your own buttons?
Google is very good at spending your advertising money if you are not careful. One of the major changes that they have made to increase the amount you are spending is the introduction of enhanced campaigns. What this has done is made it impossible to turn tablet advertising off which has ramifications for the performance of all campaigns but in particular campaigns that are opted into the display network.
Google Adwords is a rapidly changing platform with new ad types, extensions and features introduced frequently as Google attempts to attract more advertising dollars and increase the click through rate on adverts as opposed to organic results. Recently there have been so many new features released that chances are you haven’t even heard of them, but should as they offer a chance to increase the results your campaign is generating.