Google recently announced a 17% increase in revenue with $14.1 billion coming from the Google Adwords platform. With shareholders seeking constant increases in revenue Google has been streamlining and improving their platform to allow advertisers to quickly fine tune their campaigns. Along with the improvements of the platform there are a few default options and crafty techniques/tricks used that are good for Google but not so good for their advertisers. Here are the main things that you should immediately check and fix in your own campaigns to improve your ROI and potentially save you thousands.
Improving The Rank Of Your eCommerce Category Pages
Most eCommerce companies have put a lot of time and effort into their product descriptions and many go as far as utilising ‘direct sales’ style copywriting for each and every product. This focus on products has a significant effect on the conversion rate of the website (which is good) however it also leads to neglecting other pages of the website such as the category pages. Currently many eCommerce companies do not have any unique content on their category pages which will be impeding their SEO strategy, their ability to rank for certain keywords and their overall sales success.
Case Study: Where Should Your Button Link To?
This article originally appeared on Web Profits blog.
Through many years of split-testing I have found that the key to a successful “above-the-fold” section of a website or landing page is a well-written headline and a strong call-to-action.
But where should the call-to-action button link to? That was what I wanted to find out.
How To Set Up Facebook Remarketing
As predicted in this article Facebook have now begun to offer remarketing capabilities to their advertisers directly within their platform rather than through third parties such as Adroll. Remarketing is the ability to market to someone who has been to your website in the past and is a an incredibly effective online marketing technique which almost always results in a lower cost per conversion than standard banner advertising as the audience you are targeting has already been exposed to your brand. This article I wrote for Stoppress.co.nz gives some good insights into exactly why you should use remarketing. Once you’re convinced come back to this article and find out exactly how to set up Facebook remarketing.
10 Social Media Blogs I Can’t Live Without
Social media is an extremely fast moving realm of online marketing with new networks and advertising options on each network being created all the time. As a marketer this can be incredibly daunting, you may finally work out an extremely profitable technique and then find the social media networks usage declining rapidly through no fault of your own. To combat this speed a talented social media marketer has to keep themselves up to date with each and every new development which will put them ahead and allow them to capitalise on cheaper advertising costs whilst their competitors are still focusing on the wrong networks.
I am an avid followers of social media blogs and find them extremely useful to keep up to date with the latest changes and strategies. Below are twelve of my favourite blogs which I recommend you start reading (after subscribing to my blog of course!).