Watch out Google Shopping… Amazon’s advertising business is growing fast!
Estimates have put their ad revenue at $2.1 billion in 2016 and forecast that it will hit $3.5 billion in 2017.
This means Amazon’s ad business is closing in on third place globally behind Google ($80b in 2016) & Facebook ($27b in 2016) and whilst it’s miles away, their platform is still not available in all countries!
There are some pretty confusing areas of digital marketing to get your head around, and one that many struggle with (including myself) is Programmatic advertising.
It’s a type of marketing that is everywhere now and through a combination of technical complexity and the jargon used throughout the industry, it is one that is hard to truly understand.
All of which is made even harder by the fact that if you ask someone who should know what it is, you’ll get a range of different answers.
To help demystify this complexity, in my latest video I take a look at:
I keep it as simple and jargon-free as possible so if you’re struggling to understand programmatic – check it out now:
I recently attended a conference run by DigitalMarketer – a company based in the US with some of the top marketers in the world working for them. They sell online marketing training and more importantly they practice what they preach – running several large & profitable online businesses using the exact same strategies.
It was an action packed day with Justin Rondeau, Molly Pittman & Marcus Murphy presenting and I left with a ton of action points, in my latest video I take a look at the top 3 takeaways:
Running an event can be a very effective way to speak to your target market face-to-face.
It can also be a rollercoaster of ups and downs… One minute you’re worried that nobody will attend, the next you’re worried you’ll run out of chairs or, more importantly, food and refreshments!
With an effective digital marketing strategy, however, you can spend more time focusing on the event itself, with confidence that the right people will know your event is on and that they’ll attend on the day.
One of my clients, who is in the Modular Home Building industry (I’ll be referring to them as ‘Modular Builders’ for privacy reasons) was looking for new ways to attract their target market to visit their factory, over and above the already successful lead generation campaigns we were running.
I suggested an Open Day, and here’s how we planned and marketed it online, along with the results it generated.
Note: this case study focuses on running your own event, if you’re sponsoring a conference or trade show, check out this article on how to get the best return from it.
If you run an eCommerce store, you are likely finding it harder and harder to increase sales and make a profit from advertising online. Competition is pushing cost per clicks higher, organic search results are now dominated by big brands (and ads), Amazon is rapidly increasing market share, plus shoppers are becoming more astute and increasingly using comparison websites to get the best deal.
So what can you do? Well, you need to get innovative and find ways to increase your conversion rate significantly. If you do this, you can afford to pay more for traffic than your competitors (and still make a profit) and therefore you’ll be able to bid aggressively on less targeted (and higher volume) traffic and networks. The result? You’ll capture the lion’s share of the sales in your market!