Amazon Marketplace Is A Huge Opportunity For Brands

This article also appeared as a guest post on Small Business First.

Amazon launching into Australia is a big deal in the retail world and for months there’s been hundreds of news article about how it’s going to kill a lot of brands in Australia.

On one side these articles are right – department stores and supermarkets that sell other peoples brands, like Harvey Norman for example, are going to face increased competition and margin pressure.

On the other side, however, is the brands themselves, and far from signalling the death of these brands, Amazon’s launch is a big opportunity, similar to the early days of Search Engine Optimisation.

Read on to find out why and to learn the 7 key tactics brands should focus on to take advantage of this opportunity.

Continue Reading

7 Key Tactics Brands Should Use To Maximise Their Amazon Marketplace Success

Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on Amazon.com (alongside Amazon’s own products) for a small fee. The brand can either organise shipping, returns and customer service themselves, or they can take part in Fulfilment by Amazon – a service that allows companies to ship their items in bulk directly to Amazon and for a fee, have them take care of everything.

Continue Reading

Eliciting Good Reviews In An Industry With Notoriously Bad Service

Chris Out from Dutch Growth Hacking Agency RockBoost recently wrote a case study on a feedback generation strategy hack I used for one of my clients. Here it is, in full. This hack is just one hack from my Definitive Guide to Review Generation.

Let’s say you’re an Australian Broadband service provider, and although most of your competitors have awful customer service, yours is actually pretty good.

The problem is that people tend to assume you’ll have terrible service as well. They kind of project their preconceived notions of enmity on you in advance. Totally undeserved. Not fair.

So, how do you survive in such a parched and hostile land? How do you convince the masses that you’re different? How do you beat back the bias and become known for being the provider with exceptionally good service?

Continue Reading