Articles

I Used To Be A Google Ads AI & Machine Learning Optimisation Sceptic…. But Finally I’m Convinced

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I used to be a vocal sceptic of all the AI & Machine Learning settings in Google Ads, and firmly said no to our Google team who regularly suggested we switch campaigns over.

Why? Quite simply we’d tested these settings multiple times for clients over the past 6 or 7 years and they didn’t work! We would switch them on for a client who had consistent (and improving) results, and start to see the results either declining, going haywire or ramping up the spend to Google’s benefit, but without many additional conversions.

Luckily, things are different now, so i’ll tell you what has changed, the best practices that you need to follow before you start and a full breakdown on all of the Google Ads AI & Machine Learning Optimisation options available for you.

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Definitive Guide: How To Generate Reviews For Your Business On Google, Amazon, Yelp, Facebook & More

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Reviews – they’re everywhere but some brands seem to excel at them and have 1,000’s of positive reviews, reaping the benefits of more effective marketing and brand building whilst others languish with hardly any reviews and poor star ratings.

So how do these brands that have nailed review generation do it, and what do they do when they get positive reviews to maximise the results from every marketing activity thereafter?

This definitive guide will take you through exactly how to ask for reviews, when to ask, how to automate the process so it can grow as you scale, and most importantly where you should be pushing your reviewers to leave their reviews. It will also take you through what you should do with all of your positive reviews once generated and how to handle the negative ones (which will pop up from time to time).

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49 Ways To Grow Your eCommerce Business This Year

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With tough competition in the form of Amazon and bigger retailers getting smarter and smarter with their digital marketing it can be hard to continue the growth trajectory that many eCommerce stores have achieved over the past few years.

However with the right growth ideas and a relentless focus on testing these ideas at speed and scaling the successful ones you can still outpace any growth your competition achieves.

To help you grow your eCommerce business this year I joined forces with the team at Omniconvert and 18 eCommerce experts to provide our very best growth ideas that you can take and apply to your business.

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How To Optimise Your Amazon Listings To Stand Out From Your Competitors

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This article originally appeared as a guest post on Hotfrog.

Now that Amazon has launched in Australia, brands should be scrambling to get their products listed on the site. But once you’ve listed your products, what more can you do to gain an edge over the competition and maximise sales?

The answer is optimisation. In this article, I look at the three key optimisation areas with specific insights into best practice strategies to maximise your success in the Amazon Marketplace.

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How To Improve The Quality Of Your Lead Generation Campaigns

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This article originally appeared as a guest post on Business Business Business.

When you’re generating leads online you generally setup conversion tracking and measure and optimise every campaign you’re running. Over time, you cut the poor performing campaigns and allocate budgets to the channels delivering the lowest cost per conversion. This strategy results in your cost per lead decreasing month-on-month, which is great.

But there’s one element that a lot of companies are missing when running campaigns in this way, and that is lead quality.

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