This article originally appeared as a guest post on Hotfrog.
Now that Amazon has launched in Australia, brands should be scrambling to get their products listed on the site. But once you’ve listed your products, what more can you do to gain an edge over the competition and maximise sales?
The answer is optimisation. In this article, I look at the three key optimisation areas with specific insights into best practice strategies to maximise your success in the Amazon Marketplace.
When you’re generating leads online you generally setup conversion tracking and measure and optimise every campaign you’re running. Over time, you cut the poor performing campaigns and allocate budgets to the channels delivering the lowest cost per conversion. This strategy results in your cost per lead decreasing month-on-month, which is great.
But there’s one element that a lot of companies are missing when running campaigns in this way, and that is lead quality.
Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on Amazon.com (alongside Amazon’s own products) for a small fee. The brand can either organise shipping, returns and customer service themselves, or they can take part in Fulfilment by Amazon – a service that allows companies to ship their items in bulk directly to Amazon and for a fee, have them take care of everything.
Chris Out from Dutch Growth Hacking Agency RockBoost recently wrote a case study on a feedback generation strategy hack I used for one of my clients. Here it is, in full. This hack is just one hack from my Definitive Guide to Review Generation.
Let’s say you’re an Australian Broadband service provider, and although most of your competitors have awful customer service, yours is actually pretty good.
The problem is that people tend to assume you’ll have terrible service as well. They kind of project their preconceived notions of enmity on you in advance. Totally undeserved. Not fair.
So, how do you survive in such a parched and hostile land? How do you convince the masses that you’re different? How do you beat back the bias and become known for being the provider with exceptionally good service?