The Rise Of Amazon's Advertising Business

Watch out Google Shopping… Amazon’s advertising business is growing fast!

Estimates have put their ad revenue at $2.1 billion in 2016 and forecast that it will hit $3.5 billion in 2017.

This means Amazon’s ad business is closing in on third place globally behind Google ($80b in 2016) & Facebook ($27b in 2016) and whilst it’s miles away, their platform is still not available in all countries!

Amazon sells ads in a range of formats including:

  • Sponsored products
  • Dynamic display ads
  • Standard display ads
  • Video ads
  • Ads through their programmatic platform (on their own site and around the web)

Plus they are also exploring an ad product for the Alexa voice platform too.

Ads can be targeted at users in varying ways including automatically using Amazon’s historical conversion data, by audience interest or via specific search keywords.

I’m looking forward to Amazon launching and offering ads in Australia soon and seeing what they have in store for the future.

Duncan Jones

About The Author - Duncan Jones

I am a data-driven digital marketing specialist from New Zealand and im passionate about helping businesses and marketing professionals improve their digital marketing results. I have a focus on performance marketing, insist on tracking everything and love optimising & improving campaigns for clients across a huge range of industries. You can find me on LinkedIn here or you can contact me here.

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