This article originally appeared on Web Profits blog and was featured in AdNews.
With so many businesses reliant on traffic from Google, any change they make can rock the digital marketing landscape.
Especially when it’s as big as their latest update to the layout of desktop search results.
Email marketing offers one of the highest return on investments possible with the ability to market to your subscribers ongoing, for next to nothing after the initial cost and effort to get them. Once you’ve built an effective email marketing strategy however what more can you do? Well, one way you can take your email marketing to the next level and utilise the database of prospects you’ve painstakingly built is through CRM Remarketing which is now possible on three of the biggest advertising networks – Google, Facebook and Twitter. Continue Reading
Many of today’s biggest tech giants have now been around for over 15 years and through that time they have weathered the Dot-com bubble, Y2K, and now record valuations and a surging NASDAQ once again. During those years, web technologies and design standards have accelerated as fast as their businesses have evolved leading to some impressive changes to their website designs.
Watch the videos below to find out how each of these tech giants have split tested, optimised and improved their website layouts over the years to what we see today. These videos were made from help from the WayBackMachine, if you enjoy them be sure to check out my post from late last year as well which looked specifically at how New Zealand business websites have changed over time.
Email is an essential element in any online marketing strategy with its low ongoing costs and impressive ROI. With so many different email and CRM platforms out there it can be hard to work out what is best for your business. Here is an Infographic I have prepared that quickly and easily breaks down three of the top platforms and how they compare.
Display advertising has been used online by brands around the world since October 1994 when Joe McCambley launched the first banner ad for AT&T. Since then the market has grown rapidly, and with it the cost of banner advertising.