How New Zealand's Most Popular Websites Used To Look

Today I thought I would take a look back at New Zealand websites as they were back in the late 90s when the Y2K bug was a real threat and in the early 2000’s when we knew it wasn’t.

From Trade Me to Westpac to Air New Zealand, ive looked into them all and the changes to the design and usability of the sites along with the logos have been impressive.

To view the websites of your favourite brands below simply click the slider and slide left to right.

Let me know your favourites in the comments and if you want to know where I managed to find these old photos scroll to the bottom of this post.


Trademe: Apr 28th, 1999 as compared to today.

Westpac: October 1st, 2002 as compared to today.

The White Pages: Jun 25th, 1998 as compared to today.

TVNZ: Jul 12th, 1997 as compared to today.

SEEK: May 8th, 2001 as compared to today.

ASB: Oct 29th, 1996 as compared to today.

The Warehouse: Nov 27th, 2001 as compared to today.

Pizza Hut: Mar 3rd, 2000 as compared to today.

Cadburys: Oct 16th, 1997 as compared to today.

ANZ: December 3rd, 1998 as compared to today.

Telecom: Feb 16th, 1997 as compared to just before they rebranded.

Air New Zealand: Aug 23rd, 2000 as compared to today.

Auckland University: Dec 11th, 1997 as compared to today.

NZ Government: Nov 5th, 1996 as compared to today.

Realestate.co.nz: May 10th, 2000 as compared to today.

NZ Post: June 13th, 1998 as compared to today.

BNZ: Dec 24th, 1996 as compared to today.

Canterbury University: Feb 4th, 1997 as compared to today.

Victoria University: Jan 17th, 1999 as compared to today.

More FM: Jul 25th, 2002 as compared to today.

Ray White: Mar 26th, 2002 as compared to today.

Mitre 10: Dec 21st, 1996 as compared to today.

Inland Revenue: Apr 9th, 1997 as compared to today.

Whitcoulls: Dec 2nd, 2001 as compared to today.

TAB: Jun 23rd, 1998 as compared to today.

Find Your Own Old Websites

If you’re wondering the secret as to where I managed to track these old website designs down check out The WayBackMachine – make sure you let me know your favourite sites to look up in the comments.

Duncan Jones

About The Author - Duncan Jones

I am a growth marketing specialist from New Zealand and im passionate about growing businesses through creative and performance focused digital marketing. I insist on tracking everything, follow proven growth processes and I still love the thrill of getting a first conversion then optimising & scaling the campaigns for clients across a huge range of industries. You can find me on LinkedIn here, find out how to hire me here or you can contact me here.

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