A few years ago before the Penguins & Pandas of the online marketing world it was possible to do what you want with your website content and build large volumes of low quality, easy-to-get links and still rank on Google. Unfortunately, those days are gone and it is now harder to rank a site organically for your chosen keywords. These days it is all about quality and once you’ve nailed the content which is in your control, it becomes all about links. Generally the harder the link is to obtain the better quality it will be and the bigger impact it will have on your rankings. Link diversity is also important with Google comparing the proportion of each type of link in each niche as well as nofollow vs dofollow link ratios (which is why I am now happy with either type of link).
Best Wireframing Software for Web & UX Design
It has been a long time since ive actually sketched on a pad of paper a wireframe or prototype and to say im thankful would be an understatement. A wireframe or prototype is essentially an outline of a website, landing page, app or other user interface such as software. The wireframe gives designers and developers a very clear guide on exactly how you want something laid out and gives you time to think about and plan the user experience elements of a design. This is vital if you want to maximise your conversion rates and user satisfaction.
Google Launches New Ad Killing Program… Google Contribute
In a rare move by Google this week they have launched a program which aims to kill or remove ads rather than promote them. In a company which generates almost all of their revenue from ads it is no doubt a controversial move internally which they have named ‘Google Contributor’.
WIN: Confessions of an Advertising Man By David Ogilvy
Whilst the book ‘Confessions of an Advertising Man’ was written back in 1963 before online marketing (and the internet!) was invented, it is still an incredible book that any marketing professional can learn from. The book is written by David Ogilvy who is considered the ‘Father Of Advertising’ by many and a ‘Creative Genius’ by most. At 37 years of age he founded the New York based advertising agency which later became Ogilvy & Mather and through a mix of research, sales copywriting and big creative ideas he cemented himself as one of the most talented marketers of his era. To celebrate the end of 2014 I thought I would give away a copy so one reader can learn from and apply his techniques to improve their online marketing ROI.
Plugin: Change Your Admin Bar Greeting To Maori
If you’re anything like me, you’ll be sick of being greeted to your WordPress Admin panel with a Texas greeting of ‘Howdy’ or the Magento greeting of ‘Logged in as’ then you’ll love this plugin.
Simply install this plugin and you will instantly be greeted with the Maori greeting of Kia Ora and the current New Zealand flag – a little bit of Kiwiana inside your WordPress or Magento dashboard.