The agency I work for, Web Profits, launched Fluid Marketing a few years ago with the aim of radically improving digital marketing, and for a large number of clients – in a wide range of industries – it’s been a huge success.
With Fluid Marketing, clients get assigned a full marketing team (akin to an outsourced marketing team). Teams vary in size but usually include:
One of the fastest growing eCommerce companies in Australia is Koala and if you’ve been following our content, you’ll know we did an in-depth audit on how they grew their revenue from zero to $13 million in their first 12 months through a pretty impressive marketing strategy (see the 16 takeaways from that article here).
Successful growth teams never sit still and in the now very competitive mattress-in-a-box market we knew that for Koala to stay ahead as the market leader they must be experimenting with new growth ideas, tools and tactics and scaling up all the winning ones.
So a year later i’ve taken a look at 5 new tactics that Koala is using to successfully grow.