Email open rates on mobile devices are increasing at a whopping rate and now make up 44% of all opens. While an email can look great in the inbox, it can look awful when squeezed into a tiny screen on a mobile phone. Therefore, a one size fits all email design is no longer the best solution. It is now just as important to make sure your email is compatible for tablet or mobile as it is for long standing email providers such as Hotmail or Gmail. You should therefore consider a responsive email design.
This reputation management hack sparked my interest in review generation and eventually led to me writing the Definitive Guide to Review Generation – an 8,000+ word guide to generating reviews – check it out here.
The internet has produced many benefits for businesses, but one hard-to-control feature of the online world leaves many business owners stumped – online reviews. Whether these reviews are placed on third party websites or through social media, the ratio of positive to negative reviews posted (as compared to actual experiences) favours the negative. When someone is aggrieved by a situation they feel the need to vent, and this can have a substantial effect on your business’ brand and reputation.
One of the hardest aspects of creating a website can be deciding which font to use, and with thousands of options the choices can be overwhelming. However, this can be a straight forward process, with the first step being a decision between a serif font (each letter has small strokes/lines from the ends) or a sans serif font (simple and straight forward letters – like what you are reading now).
With the demand for ‘instant’ answers from potential customers rising in the social media age, having a website that offers enquiry forms is increasingly seen as a hassle with time delays in response causing lost sales for businesses. These demands have seen a rise in the number of websites offering ‘Live Chat’ and for good reason with some studies showing up to a 31% increase in the number of leads generated when using the service.