With over 100 million daily users worldwide, it’s safe to say that Snapchat™ is here to stay. Since its launch in 2011, the popular photo and video sharing platform has overcome initial moral panics that labeled it a “sexting” app, and cemented its presence among the most used social networks. After a slower uptake, brands are now flocking to Snapchat™ in droves, seeking new ways to reach the elusive ‘Millennial’ audience who dominate its userbase. But tapping into that rich source of content isn’t always easy, given the constraints of the platform itself, and a general lack of comprehensive industry knowledge about best-practice.
Twitter has definitely been a slow mover in terms of creating and launching their own self service ads platform but the good news is that businesses in New Zealand can now run their own Twitter ads. There are a huge range of ad types and targeting you can use but the one I am most excited about is Twitter Remarketing. These ads give you the ability to market to people who have previously visited your website and who know your brand already which can be an incredibly targeted way to generate new customers or to push new offers to past customers. Setting up remarketing is an easy process, simply follow the steps below and you’ll be good to go.
According to a new study at least 72% of all internet users are now active on at least one social media platform, making it one of the most powerful tools in digital marketing today. But as brands continue to fight for the public’s attention, a McKinsey study has found that word-of-mouth generates 50% more sales than paid advertising.
This puts social sharing on a pedestal, and the closest of all social metrics to monetary gain. But with a lot of confusion about what generates social shares, marketers can often be left barking up the wrong tree. By analysing leading studies and successful campaigns, we take a look at exactly how brands are increasing their own social shares and making their campaigns a success.
An infographic is a visual representation of information or data which aims to present the data in a quick and clear way. In recent years, infographics have seen a boom on the internet with people using them for SEO and content marketing purposes, to showcase their design skills or simply to jump on the band wagon.
For a different way of learning about social media marketing here are 3 of my favourite infographics that I find useful and hope you do to.
Conferences are an excellent way to consume information about the online world and I recently looked at the best ones to attend in New Zealand & Australia this year. Its great to attend a conference but with so many going on around the world impractical to attend them all – luckily almost all talks at these conferences are recorded and freely available on video sites to watch. In 2014, a talk by Scott Galloway at Digital-Life-Design conference in New York stood out for me where he details who he thinks will be the big winners and losers in the Digital Age which we are currently in. Find out why he thinks Instagram is on a path for social media success and what the future of eCommerce may hold below.