Influencer marketing is a great way to grow your brand. It’s dynamic and effective, and provides a breath of fresh air from more traditional forms of media. With 44% of marketers making room in their budget for influencer content in 2018, it’s clearly a marketing trend that isn’t going away.
But it’s important to know that you’re getting the most bang for your buck when you’re planning your marketing budget. So when it comes to choosing between a micro or a macro influencer, which should you go for to maximise your ROI?