As a way of giving back to the community Google runs a program called ‘Google Ad Grants‘. This program gives charitable organisations up to $10,000 per month in Adwords advertising to promote their charity on Google.co.nz.
When optimising your online marketing efforts to increase your ROI, every aspect needs to be reviewed. One which is commonly overlooked is the time of the day, or day of the week that you send or launch the marketing campaign online. Optimising your campaign to send, or turn on your adverts at the ideal times, can have a big impact on the number of conversions the campaign generates.
It is no shock to anyone that has used Google Adwords that it is expensive, with prices rising since the day Adwords began in October 2000. Google Adwords works on a cost per click basis, meaning your ad can be shown thousands of times and you only have to pay for the advertising when someone clicks on the advert. Each keyword on Google can be bid on by all other Adwords advertisers and Google ranks each advert on how much each advertiser is ‘bidding’ per click (along with a number of other factors). Competition between advertisers to have their advert showing first (and therefore get the majority of the search traffic) has driven many keywords to levels most people would call ‘insane’ with the top keyword in New Zealand (‘buy health insurance’) coming in at $47.58 per click.
In order to increase your return on investment from online marketing, tracking is essential. By using tracking you can determine exactly which marketing sources are generating you sales or leads and then allocate budget and optimise accordingly. Unfortunately, tracking can be one of the most frustrating things to deal with online, with constant issues and parts breaking, not to mention that most tracking programs, whether internal or a third party, do not always exactly match each other.
China is one of the largest consumer markets in the world with the e-Commerce sector rapidly growing with a projected growth to $81 billion in the next 5 years as disposable incomes increase. China is one of Australia & New Zealand’s biggest export markets and many retailers are actively attempting to expand into this market. It can be hard to get products or services in front of this captive audience of approximately 513 million users however, with one of the most effective ways I have found being Baidu.