Want To Pimp Your Start-up? Get Blogging And Engage!

As a tech company co-founder and advisor I get a lot of approaches from people who have launched “the next big thing” on the web and naturally want to share it with the world. My advice is always the same. Build a fantastic product that customers love and start writing and talking about it – a lot. Here’s a couple of other tips for getting noticed.

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Measure and Improve

I like to collect quotations, which I use to inspire my small business clients and challenge their thinking.

Let me give you two examples:

  1. “The Number 1 question for the management of any enterprise is: ‘How are you going to get NEW customers?’ ” – James Malinchak
  2. “The highest paid skill on the planet is bringing new customers through the door.” – Dan Kennedy

Put these together and it follows that any business owner might pay generously for somebody who has the marketing skill to bring them a stream of new customers.

And why not? With a predictable, measurable, marketing system you’ll know exactly what results you’re getting for your expenditure.

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Marketing lessons from ‘The WestJet Christmas Miracle’ video

Dr Michael Hewitt Gleeson is the best-selling author of ‘WOMBAT Selling’.

Michael suggests that the ideal goal in all selling is to create delighted clients who then help you to get more clients.

To do this, you need what Michael calls POV or ‘Pass on Value.’

In other words, you want to make it easy for someone to ‘pass on the value’ of what you offer to other people they know.

I saw a wonderful example of POV recently. Canadian Airline WestJet released a five minute video on YouTube called ‘The WestJet Christmas Miracle.’

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How to Write High-Converting Sign-Up Form Copy (With Case Studies & Examples)

This post originally appeared on ContentVerve.com – which was one of the best CRO blogs around until it disappeared. This was one of my favourite posts by Michael Aagaard which i’ve brought back to keep this great content alive.

The copy you use in your sign-up form has direct impact on your sign-up rate. If you’re not actively working on getting the most out of your form copy, you’re leaving leads and money on the table.

In this post, I’ll give you practical tips on how to optimize your form copy for maximum conversion. And, as usual, I’m going to give you a bunch of concrete examples from real A/B tests.

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How Your Privacy Policy Affects Sign-Ups – Surprising Data From 4 Different A/B Tests

This post originally appeared on ContentVerve.com – which was one of the best CRO blogs around until it disappeared. This was one of my favourite posts by Michael Aagaard which i’ve brought back to keep this great content alive.

I recently tested four different privacy policies on a sign-up form on the home page of a betting community. The results were quite surprising as the variations had drastically different impact on sign-ups – from an 18.70% drop in sign-ups to an increase of 19.47%.

In this article I’ll show all four variations, run you through the test data, and give you concrete takeaways.

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