Its hard to predict what will happen in the future of tech and marketing and even harder to get it right but one of the best presentations that ive seen on the topic does a pretty good job. Benedict Evans works for a16z, a venture capital firm in Silicon Valley and presented “Mobile is eating the world” at its inaugural summit event. In it he covers the growth of tech as a whole on a scale never seen before, mobile smartphone users surpassing PC’s and showing no signs of stopping as we head towards 5 billion smartphones on earth, machine learning and the shift by companies to an “AI-first” approach and how this may affect the eCommerce & Car industries in the future.
If you’ve got thirty minutes, the presentation is definitely worth watching or you can read the full transcription below.
With over 100 million daily users worldwide, it’s safe to say that Snapchat is here to stay. Since its launch in 2011, the popular photo and video sharing platform has overcome initial moral panics that labeled it a “sexting” app, and cemented its presence among the most used social networks. After a slower uptake, brands are now flocking to Snapchat in droves, seeking new ways to reach the elusive ‘Millennial’ audience who dominate its userbase. But tapping into that rich source of content isn’t always easy, given the constraints of the platform itself, and a general lack of comprehensive industry knowledge about best-practice.