The Rise Of Amazon’s Advertising Business

Watch out Google Shopping… Amazon’s advertising business is growing fast!

Estimates have put their ad revenue at $2.1 billion in 2016 and forecast that it will hit $3.5 billion in 2017.

This means Amazon’s ad business is closing in on third place globally behind Google ($80b in 2016) & Facebook ($27b in 2016) and whilst it’s miles away, their platform is still not available in all countries!

Continue Reading

Video: What is Programmatic Advertising?

There are some pretty confusing areas of digital marketing to get your head around, and one that many struggle with (including myself) is Programmatic advertising.

It’s a type of marketing that is everywhere now and through a combination of technical complexity and the jargon used throughout the industry, it is one that is hard to truly understand.

All of which is made even harder by the fact that if you ask someone who should know what it is, you’ll get a range of different answers.

To help demystify this complexity, in my latest video I take a look at:

  • What is programmatic advertising?
  • Why has it grown so quick?
  • When should you use programmatic?

I keep it as simple and jargon-free as possible so if you’re struggling to understand programmatic – check it out now:

Continue Reading

Advertising To Your Email Database With CRM Remarketing

Email marketing offers one of the highest return on investments possible with the ability to market to your subscribers ongoing, for next to nothing after the initial cost and effort to get them. Once you’ve built an effective email marketing strategy however what more can you do? Well, one way you can take your email marketing to the next level and utilise the database of prospects you’ve painstakingly built is through CRM Remarketing which is now possible on three of the biggest advertising networks – Google, Facebook and Twitter. Continue Reading