Display advertising has been used online by brands around the world since October 1994 when Joe McCambley launched the first banner ad for AT&T. Since then the market has grown rapidly, and with it the cost of banner advertising.
This article originally appeared on the BNZ Community website.
Marketing your small business online can be hard, with hundreds of companies “claiming” to possess the skills needed to get you leads or sales. If you have time however and are willing to learn it is possible to market your own business online and not only save money but learn a lot as well.
NEW: Check out my 2018 guide here.
Last year was a big year, with the launch of Facebook Remarketing and self-service Twitter advertising being the highlights for me. With online marketing rapidly changing and new products constantly launching, this year is likely to be no different. Keeping educated on the latest in online marketing is key to maximising your ROI and staying one step ahead of your competitors with conferences, expos and forums an ideal way to learn.
Whilst a marketing manager used to spread budgets widely to obtain greater marketing penetration this has now been replaced by a new age of data driven marketing strategists who allocate budgets purely based on performance. To work out the performance of each marketing channel marketers must rely on tracking, but how can you track offline marketing activities?
NEW: Check out my 2017 guide here.
Online Marketing is an extremely fast moving and ever changing environment where skills you learn one day may not work the next. Because of this, it is extremely important to keep up to date with the latest techniques and strategies being used. Conferences and expos are one of the best ways to do this and involve spending 1-3 days attending seminars, training workshops, exhibitions and some of the best key note speakers the online marketing world has to offer.