Video: What is Programmatic Advertising?

There are some pretty confusing areas of digital marketing to get your head around, and one that many struggle with (including myself) is Programmatic advertising.

It’s a type of marketing that is everywhere now and through a combination of technical complexity and the jargon used throughout the industry, it is one that is hard to truly understand.

All of which is made even harder by the fact that if you ask someone who should know what it is, you’ll get a range of different answers.

To help demystify this complexity, in my latest video I take a look at:

  • What is programmatic advertising?
  • Why has it grown so quick?
  • When should you use programmatic?

I keep it as simple and jargon-free as possible so if you’re struggling to understand programmatic – check it out now:

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Online Marketing Conferences, Expos & Summits in New Zealand & Australia 2017

NEW: Check out my 2018 guide here.

conferences-expos-2016Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events rapidly rising. 2017 is set to be no different with a huge lineup covering everything from SEO to B2B Marketing for you to attend, learn from and network at.

Below is a list of my favourite conferences, expos, forums and events that are on in 2017. This list is by no mean exhaustive so if I have missed any that you are attending, you’ve spotted one on Meetup.com or if you are hosting one yourself please let me know in the comments.

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Predictions For Mobile, Machine Learning, eCommerce & Cars

Its hard to predict what will happen in the future of tech and marketing and even harder to get it right but one of the best presentations that ive seen on the topic does a pretty good job. Benedict Evans works for a16z, a venture capital firm in Silicon Valley and presented “Mobile is eating the world” at its inaugural summit event. In it he covers the growth of tech as a whole on a scale never seen before, mobile smartphone users surpassing PC’s and showing no signs of stopping as we head towards 5 billion smartphones on earth, machine learning and the shift by companies to an “AI-first” approach and how this may affect the eCommerce & Car industries in the future.

If you’ve got thirty minutes, the presentation is definitely worth watching or you can read the full transcription below.

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Online Marketing Conferences, Expos & Summits in New Zealand & Australia 2016

NEW: Check out my 2018 guide here.

conferences-expos-2016Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events rapidly rising. 2016 is set to be no different with a huge lineup covering everything from SEO to Programmatic Buying for you to attend, learn from and network at.

Below is a list of my favourite conferences, expos, forums and events that are on in 2016. This list is by no mean exhaustive so if I have missed any that you are attending, you’ve spotted one on Meetup.com or if you are hosting one yourself please let me know in the comments.

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