Reviews – they’re everywhere but some brands seem to excel at them and have 1,000’s of positive reviews, reaping the benefits of more effective marketing and brand building whilst others languish with hardly any reviews and poor star ratings.
So how do these brands that have nailed review generation do it, and what do they do when they get positive reviews to maximise the results from every marketing activity thereafter?
This definitive guide will take you through exactly how to ask for reviews, when to ask, how to automate the process so it can grow as you scale, and most importantly where you should be pushing your reviewers to leave their reviews. It will also take you through what you should do with all of your positive reviews once generated and how to handle the negative ones (which will pop up from time to time).
This article originally appeared as a guest post on Business Business Business.
When you’re generating leads online you generally setup conversion tracking and measure and optimise every campaign you’re running. Over time, you cut the poor performing campaigns and allocate budgets to the channels delivering the lowest cost per conversion. This strategy results in your cost per lead decreasing month-on-month, which is great.
But there’s one element that a lot of companies are missing when running campaigns in this way, and that is lead quality.
Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on Amazon.com (alongside Amazon’s own products) for a small fee. The brand can either organise shipping, returns and customer service themselves, or they can take part in Fulfilment by Amazon – a service that allows companies to ship their items in bulk directly to Amazon and for a fee, have them take care of everything.
There are some pretty confusing areas of digital marketing to get your head around, and one that many struggle with (including myself) is Programmatic advertising.
It’s a type of marketing that is everywhere now and through a combination of technical complexity and the jargon used throughout the industry, it is one that is hard to truly understand.
All of which is made even harder by the fact that if you ask someone who should know what it is, you’ll get a range of different answers.
To help demystify this complexity, in my latest video I take a look at:
- What is programmatic advertising?
- Why has it grown so quick?
- When should you use programmatic?
I keep it as simple and jargon-free as possible so if you’re struggling to understand programmatic – check it out now: