How To Uncover & Market To The B2B Prospects Who Are Browsing Your Website But Not Converting

This article originally appeared as a guest post on Smart Insights.

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled out a form and converted into a lead. I have, and it’s awesome seeing the 5-6% of people that make it through your website funnel pop out the other end.

But what about the 94-95% of people who don’t convert? Most likely you’ve got a remarketing campaign setup which is bringing some of them back. But is there anything else you can do?

The answer is yes. And in this article, i’ll show you two ways to identify the visitors on your website who haven’t converted, and then what you can do with that data to take your B2B marketing to the next level.

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9 Things That Stunt Business Growth (And What To Do About Them)

This article originally appeared as a guest post on ConversionXL.

One of the major benefits of working in a digital growth consultancy is that you get to see businesses across all industries and all stages of the business lifecycle trying to grow their companies.

Across these businesses, I see both good actions taken that really help a company grow but also a lot of common elements that really hinder growth.

In this article I will give you insight into 9 of the most common things I see that are holding businesses back from growing, and what i’ve done with clients to solve these issues.

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7 Things eCommerce Stores Can Learn From Supermarkets

The first self-service supermarket opened back in 1916 with a chain of supermarkets called Piggly Wiggly, which are still open today. Since then, supermarkets have dominated the world with both small operators and big names like Walmart competing fiercely for consumers.

With small margins and new competitors popping up all of the time, supermarkets have had to optimise and improve their businesses constantly with every part of a supermarket meticulously planned and fine-tuned to maximise profitability.

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