How Marmite Grew Their Facebook Page By 2,975%

As a performance marketer I tend to shy away from branding and any marketing in which the ROI is unmeasurable. That said, when I see an online marketing campaign executed extremely well with an almost certain positive return on investment I can’t help but share it.

One of the best social media marketing campaigns I have seen executed in the past few years is Sanitariums handling of the Christchurch Earthquake in February 2011 which destroyed their factory and cut the supply of Marmite to Australasia until March 2013. The Marmite team made the best of this crisis and used it to generate significant brand exposure calling on those loyal to the brand to spread the word about the products relaunch.

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Marketing Your Business On Pinterest

Pinterest is a social media network used by 5.63% of New Zealand’s population where people ‘pin’ images that they find interesting so they can share them with their followers. As a virtual scrapbook, the main users of the website are women over the age of 35 which is a hard demographic to target online, therefore Pinterest offers a great opportunity for advertisers.

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Remarketing using Facebook’s Ad Exchange (FBX)

Remarketing has grown in popularity in recent years, but has actually been around for approximately ten years with the term retargeting used initially. Remarketing is a type of marketing where you show your advertising only to people who have been to your website, landing page or those that have read your email marketing. This ensures they do not forget your brand and come back and convert when they are ready.

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Timing Online Marketing To Maximise ROI

When optimising your online marketing efforts to increase your ROI, every aspect needs to be reviewed. One which is commonly overlooked is the time of the day, or day of the week that you send or launch the marketing campaign online. Optimising your campaign to send, or turn on your adverts at the ideal times, can have a big impact on the number of conversions the campaign generates.

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