Improving Your ROI With Abandoned Cart Emails

Thousands of sales are lost every year on ecommerce websites because consumers start shopping and then fail to complete the checkout leaving their cart behind. You have done all the hard work of getting the consumer to your website, they have found something they are interested in and then they do not close the deal. Shoppers frequently abandon their carts for a variety of reasons including shipping costs, heading off to other sites to compare prices, because they are just dreaming or creating a wishlist, or because they become distracted before completing the sale. So what can you do to get these customers back?

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