Interview With Mark Dickson From

This post was written by Abby Lynne and first appeared in Etch Magazine, which has now closed down. I loved the content and the website and wanted to bring it back to life for your benefit. is a web-based start-up cofounded by long term friends Mark Dickson and Keith Roberts, and entrepreneur Jeremy Wyn-Harris. The original idea was born when Mark’s wife, after a few bad experiences with the Yellow Pages, felt that there should be a better way of linking homeowners with tradesmen (& tradeswomen) in New Zealand. The idea of taking this service online seemed like the perfect way to bridge the gap and so Mark rounded up the team and got together to create the first proto-type in 2006.

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