Michael Aagaard: How Your Privacy Policy Affects Sign-Ups – Surprising Data From 4 Different A/B Tests

This post originally appeared on ContentVerve.com – which was one of the best CRO blogs around until it disappeared. This was one of my favourite posts by Michael Aagaard which i’ve brought back to keep this great content alive.

I recently tested four different privacy policies on a sign-up form on the home page of a betting community. The results were quite surprising as the variations had drastically different impact on sign-ups – from an 18.70% drop in sign-ups to an increase of 19.47%.

In this article I’ll show all four variations, run you through the test data, and give you concrete takeaways.

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Emma Lawrence: 6 Steps To Scoring PR For Your Business

This post was written by Emma Lawrence and first appeared in Etch Magazine, which has now closed down. I loved the content and the website and wanted to bring it back to life for your benefit.

Every business owner wants to see their products, services or expertise featured in the media.

After all, positive editorial coverage is an incredibly valuable endorsement of all your hard work and can bring in a tonne of sales.

But scoring great publicity is no easy feat.

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Abby Lynne: Interview With Mark Dickson From Builderscrack.co.nz

This post was written by Abby Lynne and first appeared in Etch Magazine, which has now closed down. I loved the content and the website and wanted to bring it back to life for your benefit.

builders-crackBuilderscrack.co.nz is a web-based start-up cofounded by long term friends Mark Dickson and Keith Roberts, and entrepreneur Jeremy Wyn-Harris. The original idea was born when Mark’s wife, after a few bad experiences with the Yellow Pages, felt that there should be a better way of linking homeowners with tradesmen (& tradeswomen) in New Zealand. The idea of taking this service online seemed like the perfect way to bridge the gap and so Mark rounded up the team and got together to create the first Builderscrack.co.nz proto-type in 2006.

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