How We Grew Aussie Broadband From $25m To $50m ARR In 12 Months

Aussie Broadband were a small telco servicing rural Australia and providing ADSL + Wireless Internet.

With the nbn™ being rolled out across Australia to replace ADSL, Aussie Broadband utilised a third-party provider to sell nbn™ to it’s customers but over time, congestion within the network damaged their brand and the experience their customers were receiving.

This left Aussie Broadband with a choice: they could either continue as they were and struggle to provide the quality of service they wanted, or they could evolve and build a nationwide nbn™ network that could compete with the big 4 telcos. They chose the latter and to support this initiative they needed to increase recurring revenue significantly.

The following outlines how the combined marketing teams at Web Profits and Aussie Broadband worked together on a 12-month growth marketing campaign to rapidly grow the business.

Continue Reading

5 Ways To Keep Customers Loyal (Other Than Coupons & Discounts)

It was in 1896 when customers first enjoyed one of the first loyalty programs, according to Mediaplanet.

It was called the S&H Green Stamps program – a program in which customers collected tiny stamps from businesses and then glued the stamps to pages of booklets. These stamps were small paper coupons. Customers then used the booklets to purchase products at businesses that participated in the program.

Today, customer loyalty is about more than coupons. It’s also about education, alignment of company and customer values, technology, and relationships.

Businesses should invest resources in customer loyalty to increase the amount of customers that keep coming back to their stores. A 10 percent increase in customer retention levels leads to a 30 percent increase in the value of a company, according to Bain & Co.

Here are five ways to help encourage customer loyalty for your company for both B2B and B2C businesses.

Continue Reading

Online Marketing Conferences, Expos & Summits in New Zealand & Australia 2017

NEW: Check out my 2018 guide here.

conferences-expos-2016Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events rapidly rising. 2017 is set to be no different with a huge lineup covering everything from SEO to B2B Marketing for you to attend, learn from and network at.

Below is a list of my favourite conferences, expos, forums and events that are on in 2017. This list is by no mean exhaustive so if I have missed any that you are attending, you’ve spotted one on Meetup.com or if you are hosting one yourself please let me know in the comments.

Continue Reading

Online Marketing Conferences, Expos & Summits in New Zealand & Australia 2016

NEW: Check out my 2018 guide here.

conferences-expos-2016Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events rapidly rising. 2016 is set to be no different with a huge lineup covering everything from SEO to Programmatic Buying for you to attend, learn from and network at.

Below is a list of my favourite conferences, expos, forums and events that are on in 2016. This list is by no mean exhaustive so if I have missed any that you are attending, you’ve spotted one on Meetup.com or if you are hosting one yourself please let me know in the comments.

Continue Reading