The time it takes for your website to load is an often ignored metric in online marketing but one that can have a significant effect on both your conversion rate and your search rankings. A study by Akamai found that 57% of online shoppers will only wait 3 seconds for a page to load before abandoning the site with younger users being even less patient.
With global trends in mobile phone usage showing no signs of slowing it makes sense to do everything in your power to maximise your exposure on your prospects mobile phones. People frequently search for businesses close to them using either the iOS default app Apple Maps, or the android default app Google Maps. Getting your business on both of these maps can increase your visibility to customers and can even help your search engine rankings (on both a mobile device and your standard desktop results). Getting listed is surprisingly easy, just follow these steps.
A few years ago most SEO strategies involved a trial and error approach where you built a huge volume of links with some of them working and some of them not. The overall result was that you could rank your sites relatively easy when you had enough links that Google deemed ‘high quality’. Recent algorithm changes by Google such as Google Penguin have targeted low quality links and penalised sites if they had low quality links pointing at them. This has meant that any sites that have engaged in SEO in the past and either built low quality links themselves or had agencies building it for them have lost their rankings or been penalised. Because of these updates a lot of work is being done on link profiles and the analysis of backlinks built in the past.
Google Analytics is one of the most popular tracking programs used online today and marketers frequently use it to analyse the success of their campaigns. Analytics can quickly and accurately tell you the source of every visitor to your website whether from an Organic Search, a Referral or a number of other source types. The one source type that is commonly misunderstood is Direct traffic.
WordPress is one of the most used and most advanced content management systems (CMS) in the world with more than 60 million websites using its framework to run their sites – including my website. WordPress began as a tool for bloggers and quickly became the most popular blogging system on the internet, and is arguably one of the best platforms for a websites onsite SEO available. Since then it has grown, and now entire websites rely on the software with 18.9% of the top 10 million sites in the world running WordPress.