Reviews – they’re everywhere but some brands seem to excel at them and have 1,000’s of positive reviews, reaping the benefits of more effective marketing and brand building whilst others languish with hardly any reviews and poor star ratings.
So how do these brands that have nailed review generation do it, and what do they do when they get positive reviews to maximise the results from every marketing activity thereafter?
This definitive guide will take you through exactly how to ask for reviews, when to ask, how to automate the process so it can grow as you scale, and most importantly where you should be pushing your reviewers to leave their reviews. It will also take you through what you should do with all of your positive reviews once generated and how to handle the negative ones (which will pop up from time to time).
Chris Out from Dutch Growth Hacking Agency RockBoost recently wrote a case study on a feedback generation strategy hack I used for one of my clients. Here it is, in full. This hack is just one hack from my Definitive Guide to Review Generation.
Let’s say you’re an Australian Broadband service provider, and although most of your competitors have awful customer service, yours is actually pretty good.
The problem is that people tend to assume you’ll have terrible service as well. They kind of project their preconceived notions of enmity on you in advance. Totally undeserved. Not fair.
So, how do you survive in such a parched and hostile land? How do you convince the masses that you’re different? How do you beat back the bias and become known for being the provider with exceptionally good service?
This article originally appeared on Web Profits blog
The agency I work for, Web Profits, launched Fluid Online Marketing last year with the aim of radically improving online marketing, and for a large number of clients – in a wide range of industries – it’s been a huge success.
With Fluid Online Marketing, clients get assigned a full marketing team (akin to an outsourced marketing team). Teams vary in size but usually include:
- 1x Fluid Lead
- 1x CRO Producer (covering CRO, PPC, Email & Design)
- 1x Social Media Producer
- 1x SEO Producer
- 1x Content Producer