Conferences are an excellent way to consume information about the online world and I recently looked at the best ones to attend in New Zealand & Australia this year. Its great to attend a conference but with so many going on around the world impractical to attend them all – luckily almost all talks at these conferences are recorded and freely available on video sites to watch. In 2014, a talk by Scott Galloway at Digital-Life-Design conference in New York stood out for me where he details who he thinks will be the big winners and losers in the Digital Age which we are currently in. Find out why he thinks Instagram is on a path for social media success and what the future of eCommerce may hold below.
Most eCommerce companies have put a lot of time and effort into their product descriptions and many go as far as utilising ‘direct sales’ style copywriting for each and every product. This focus on products has a significant effect on the conversion rate of the website (which is good) however it also leads to neglecting other pages of the website such as the category pages. Currently many eCommerce companies do not have any unique content on their category pages which will be impeding their SEO strategy, their ability to rank for certain keywords and their overall sales success.
Thousands of sales are lost every year on ecommerce websites because consumers start shopping and then fail to complete the checkout leaving their cart behind. You have done all the hard work of getting the consumer to your website, they have found something they are interested in and then they do not close the deal. Shoppers frequently abandon their carts for a variety of reasons including shipping costs, heading off to other sites to compare prices, because they are just dreaming or creating a wishlist, or because they become distracted before completing the sale. So what can you do to get these customers back?