5 Ways To Improve Your Call To Action Buttons

A split test which improved conversion rates by 68%

A split test which improved conversion rates by 68%

This article also appeared in NZ Entrepreneur Magazine.

The one element that all websites have in common, whether an eCommerce site or lead generation, is call to action buttons. Each and every action you want your website visitors to take will have a CTA button to encourage them to take it. Every button is not created equal however, and there are still countless ‘Submit’ buttons around the internet that will be lowering conversion rates and losing companies sales or leads. One example of changing and improving a button on a large eCommerce website resulted in a $300 million increase in sales annually so improving your call to action buttons is extremely important. So how do you improve your own buttons?

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How To Create Forms That Convert

This article originally appeared on Web Profits blog.

Web forms are a commonly overlooked feature of websites and landing pages that can have a big impact on conversion rates. The copy, layout and design of a form is important, and can be the difference between getting or losing a lead. Despite the impact forms have, they are rarely changed or tested, leaving a big opportunity to improve overall conversion rates.

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5 Landing Pages I Love

Landing pages are comonly used in PPC and Social Media campaigns by directing visitors to a URL of your choice, and recently they have even been used in place of an entire website. Landing pages are essentially cut down versions of the full website, and remove distractions such as menu items and usually have a clear headline and one main call to action which is the focus of the page. Landing pages generally have a higher conversion rate than standard websites and make split testing and conversion rate optimisation quick and easy to implement.

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Timing Online Marketing To Maximise ROI

When optimising your online marketing efforts to increase your ROI, every aspect needs to be reviewed. One which is commonly overlooked is the time of the day, or day of the week that you send or launch the marketing campaign online. Optimising your campaign to send, or turn on your adverts at the ideal times, can have a big impact on the number of conversions the campaign generates.

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